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In the wake of globalization and increased business linkages, gift-giving has been moulded to suit the demands of a growth-oriented and compe

According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product

titive business atmosphere. MNCs, business houses with global links and export houses are the core contributors to the growth of this cultur

; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

Examples of combination products may in

. Gifts can play a role in awarding of contracts, finalizing joint ventures and in wooing the right kind of VC. Goal-oriented gifting is a

lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

nown phenomena in the Global Corporate World.

But beware. It is first important to understand the global gift culture, which can have a big

here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe

impact on the psyche of foreign partners. Most business representatives from overseas firms do not like to take gifts when dealing with India

d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

Combination pro

companies as it may become an obligation. Having inherited a dislike in dealing with the politicking of Indian business, a foreign partner

ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc

lways guards himself from being branded as corrupt or manipulating.

Representatives of foreign statutory bodies such as US FDA, TGA of Austr

easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi

lia and ISO Certification agencies are generally averse to accept gifts from Indian firms.

Fred Luthans, George Holmes Distinguished Profess

nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically

r of Management, University of Nebraska, studied the gift-giving culture of Western Europe in his popular book Organisational Behaviour. Cul

and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ

ure is important in understanding the socialization not only of Americans but also of those living in other countries. Western Europe is a g

ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi

od example. The US does considerable business there, so it is helpful for Americans or Indians working there to know how to act in this corn

ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

Following aspects would a

er of the globe. The following are some useful guidelines for gift-giving in Western Europe.

 Do not give a business gift at the fi

dd to the challenges in developing combination products:

Which markets to tap where the combination products can do fairly well?
Which combination prod

st meeting. It is considered bad manners.
 If you are going to send flowers to your dinner hostess, send them ahead rather than

cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin

handing them to her upon your arrival. This gives her time to arrange and place them as she wants. It also prevents any embarrassment among

tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen

other guests who may show up empty-handed.
 When sending flowers, be sure of your choice. In France, Chrysanthemums are associa

t?

As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel

ed with mourning. In France and Germany, red roses are a gift only between lovers.
 Good chocolate and liquor are excellent hou

ping new procedures for reviewing their safety, efficacy and quality.

Professional from academic institutions, pharmaceutical industries, health care indust

e gifts. If the occasion demands something more elaborate, small porcelain and silver gifts such as candle-sticks are good choices.

y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products

692; Never give perfume or men’s cologne. This is considered too personal for a business gift to or from either sex.
 Do not en

.

As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de

lose your business card. This is considered crass. Instead, write a note.

Different cultures contributed to the gift giving ethos of global

elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

Companies that provide selfless information through particip

business houses. It is, therefore, in the interest of business relations to be cautious about the gift giving culture of different countries

tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

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Tacit knowledge is the innate natural wisdom each person holds deeply within them. The trouble is clearing the clutter so it can be accessed. Meanwhile, business along with humanity faces challenges and unprecedented opportunity. It will take the release of tacit knowledge in each person to power the innovation required to meet the challenge.

Have you ever wondered how multi-national companies like McDonalds, Coca-cola, Microsoft, Apple, Intel, Motorola, Sony and UPS came up with their names? Just think, if these companies have some lame or forgettable brand name, would they be as big as they are now? Every company starts out by thinking of a name...

This part presents somehow personal ideas and directions by which an individual, group of people if followed by government, can gain much difference in their economy, finance and business matter not only in Pakistan but also world widely...

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