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Every few years it is wise to do a self analysis. Who you are and where you are going with your career or your business?

Before the fall influx of

According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product

activity starts, take a hard look at you. Are there areas that don't quite meet your expectations?

Let's start with a key part: your persona.

; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

Examples of combination products may in

Yes, we all could stand to lose a few pounds but what I am talking here is the perception you present to your customers and clients. Who are yo

lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

and what image do you convey?

When you walk out the door, aside from obvious personal grooming, are you presenting a confident, poised, prepared

here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe

rofessional? Or are you harried, disorganized and totally unprepared for your upcoming face to face? Your persona is much more that just your ph

d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

Combination pro

sical appearance. You need to be comfortable with who you are and how you present yourself to the world. One item out of whack can ruin your enti

ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc

re personal presentation.

Now before out run out and buy a new wardrobe consider what items can affect someone's opinion of you? Think about your

easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi

wn personal experiences. What turns you on or off about a particular person you have met? Were there certain red flags that just set you off befo

nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically

e this person even opened their mouth? I know we all occasionally give someone the once over and make not so nice judgments about a person we have

and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ

ever met, but do what you can to ensure someone is not saying this about you.

Here are a couple of thoughts. Do you looked harassed, unprepared o

ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi

just plain out of sorts when you walk out the door? Is your personal appearance up to par? Or do you look like you just rolled out of bed?

ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

Following aspects would a

Are you ready to face the day armed with the comfort that you are prepared for anything? Is your briefcase, laptop, file folder, presentation ma

dd to the challenges in developing combination products:

Which markets to tap where the combination products can do fairly well?
Which combination prod

erials organized and ready to go? Have you organized your thoughts and your 30 second elevator pitch? Do you have some interesting small ta

cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin

k prepared to warm up a cold client or to get a dialogue going? Are you prepared with the right contact names and numbers should something ha

tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen

pen to delay or prevent your presentation? Do you have a plan B should the person you are meeting be unavailable?

Knowing that you have master

t?

As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel

d all of the above should instill an air of confidence. If you can't say yes to the above questions then a little advance planning is in order. Tak

ping new procedures for reviewing their safety, efficacy and quality.

Professional from academic institutions, pharmaceutical industries, health care indust

e some time at the end of the day to marshal your thoughts for the following day. If you are simply not a morning person, then schedule low key act

y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products

vities in the am and save the power activities for later in the day when you can perform at your best.

Above all -- don't beat yourself up if you

.

As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de

on't meet all the above criteria. It takes planning and work to become an accomplished professional. Just because you haven't thought about you

elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

Companies that provide selfless information through particip

the person before doesn't mean that you can't start now. Remember you can repackage yourself at any time to suit your personal needs and objectives

tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

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