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Call them what you will: Loss Prevention, Assets Protection, Security, or Store Detectives. The larger your store, the more you need to protect your assets from shoplifting.

According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product

Shoplifting costs businesses millions of dollars every year. Protection is important, but if your customers feel like they're being watched, they'll feel uncomfortable and sho

; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

Examples of combination products may in

p elsewhere. While a visual deterrent will make dishonest shoppers think twice about stealing, if you're interested in catching thieves, your surveillance will need to be cove

lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

rt. While a great camera system and trained observers can be an excellent way to detect shoplifting, the expense of such a surveillance camera system can be cost prohibitive.

here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe

So what is a business owner to do? You can have covert surveillance without an expensive camera system by hiring a store detective.

To be effective, a store detective must bl

d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

Combination pro

end in with your customers. The first step is to match the dress of your typical customers. It could be casual or formal, or somewhere in between. Another technique to blend

ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc

in is to actually shop. Looking at and carrying merchandise is important. However, shoplifters know what to look for. Store detectives often carry underwear or socks and sm

easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi

ll electronic merchandise. So store detectives should avoid carrying these types of merchandise. The most reliable way to spot a shoplifter is to look at their eyes. Shoplif

nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically

ters don't want to be noticed, so they will look around to see who's watching. But it is important not to make eye contact, because a shoplifter will feel like he's been notic

and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ

ed.

Once a detective notices a suspicious activity, a common reaction is to startle or jump. It's a common physical reaction, but it must be tempered in order to avoid detect

ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi

on. Another thing to avoid is tunnel vision. Inexperienced store detectives often lose sight of the bigger picture and focus only on what's right in front of them. Shoplifte

ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

Following aspects would a

rs often have accomplices that stay back in order to spot store detectives. A detective should always keep her eyes open for people who are watching what she is doing. Anothe

dd to the challenges in developing combination products:

Which markets to tap where the combination products can do fairly well?
Which combination prod

r type of accomplice is a decoy. Decoys will act overly suspicious, or create a disturbance, in order to draw the attention of store detectives while another person does the a

cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin

ctual shoplifting. Some shoplifting rings have been known to send a decoy into a store to defecate on the floor in order to draw the attention of store associates, store detec

tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen

ives and customers...in other words, to draw everyone's attention.

Another thing that store detectives must avoid is stereotypes. Picture a shoplifter in your head. Do you s

t?

As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel

ee a teenager completing a dare by stealing lipstick? Maybe you see a dirty homeless person, or a minority. Did you know that the average professional shoplifter is a middle-

ping new procedures for reviewing their safety, efficacy and quality.

Professional from academic institutions, pharmaceutical industries, health care indust

aged, conservatively dressed white male? While there may be more teenagers stealing, the impact on your profits will be considerably less than a professional shoplifter. So m

y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products

ke sure that you are training your store detectives to look at everyone in the same way when doing surveillance.

If you can't afford a state-of-the-art camera system, then hir

.

As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de

ing and training a quality store detective for surveillance is a cost effective solution. Make sure they blend in by dressing like your customers, avoiding eye contact and act

elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

Companies that provide selfless information through particip

ually shopping. Avoiding the startle reaction and tunnel vision is important as well. Finally, avoiding stereotypes will round out your effective store surveillance detective

tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

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