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As the business sections of today's papers and magazines read more and more like the police blotter, ''Integrity'' is fast becoming a hot topc of conversation in business b

According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product

oardrooms, around water coolers, and in today's business best-sellers. Integrity is defined as walking the talk when it comes to living one's true values, being authentic.

; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

Examples of combination products may in

ake this self-assessment and explore how you walk your integrity talk when you show up at work.

Integrity is a lot like being pregnant. In other words, either you are pre

lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

gnant, or you aren't. There's no middle ground. I''s the same with integrity.

At work, integrity is not a robe that one can put on and take off when it's convenient. Howev

here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe

r, day to day workplace behaviors more often than not seem to indicate convenience does lay a lare part in whether people show up in integrity or not. Who people are at wor

d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

Combination pro

, and how people are at work, seems to change like the weather, the weather of convenience.

When asked, many folks say they believe they are, in fact, always acting in int

ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc

egrity. However, when we look at actual day-to-day, minute-by-minute workplace behaviors this is clearly not the case. Why? One reason is folks' basic needs for control re

easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi

ognition and security.

Because most people are driven by their egos and their ego needs for control, recognition and security, they often move away from their true and aut

nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically

hentic self, from their deeper inner values, and behave in ways that are contrary to do-ing and be-ing in integrity.

So, do you think, feel and believe you live your core

and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ

alues at work, that you show up in integrity in your workplace? Take this self-assessment and explore who you are and how you are at work when it comes to integrity.

1. On

ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi

an integrity scale of 1(low) to 10(high), how would you rate youself with it comes to the following workplace behaviors: (a) gossiping; (b) bullying; (c) viewing or downloa

ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

Following aspects would a

ding porn; (d) stealing physical materials; (e) stealine intellectual capital; (f) stealing time; (g) telling the truth; (h) taking responsibility for your piece of your te

dd to the challenges in developing combination products:

Which markets to tap where the combination products can do fairly well?
Which combination prod

m's projects; (i) making excuses; (j) being direct, open and honest in your communications; (k) respecting others; (l)

2. Who or what usually takes you our of interity?

3

cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin

. When you're our of integrity, what kind of self-talk do you engage in?

4. Do your needs for control, recognition and security take you out of integrity?

5. Do you lie t

tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen

yourself about being in integrity? If so, why?

6. Does it matter to you that you are out of integrity?

7. Do you use the same definition to define integrity for yoursel

t?

As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel

and for others? If not, why not?

8. Do you respond if others act our of integrty and their actions directly affect you?

9. Do you respond if others act out of integrity

ping new procedures for reviewing their safety, efficacy and quality.

Professional from academic institutions, pharmaceutical industries, health care indust

and their actions affect your team, your unit, your department or your organization?

10. Do you ever excuse or rationalize your being out of integrity? If so, when and why

y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products

At the end of the day, the workday, integrity is all about telling the truth about ourselves, to ourselves. It's all about living this truth.

Many of us are quick to jud

.

As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de

ge and criticize others who act out of integrity. But truth be told, and it is all about the truth, many of us are just as prone to separate from our core values and act ou

elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

Companies that provide selfless information through particip

of integrity when it's convenient in some way.

So, how did you do with your self-assessment? Who are you and how are you when it comes to showing up at work in integrity

tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

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Take a minute and think about the goals you've set for yourself. How close are you to accomplishing them? It's time to take stock and think about where you are, where you want to be, and how to get there.

Surprisingly, there are great agencies with fantastic creative teams that produce really shoddy work. How can this be? The same award winning team for XYZ Brand comes over to market your absolutely fabulous product and makes a boo-boo out of it. Now, all things being equal, it is unlikely that the team has consumed all their creativity and are now empty husks working on your account! So why?

Promotional products everyone uses them. Once every body thought of them as gadgets, today there use is a matter of a company's survival.

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