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Just Other Articles - Technology is Disruptive... And Empowering
Technology changes the way we work, live our lives, and have fun. Technology can empower businesses with improvements in productivity, faster development and production cycles, superior decision making by employees, and enhanced customer service. But deriving these benefits from incorporating new technology is not always a smooth process. Technology is often, at
According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product
first, disruptive before it becomes empowering.
Although the ideas developed in this article may have general applicability, they are mainly intended to relate to the incorporation of new information and communications technologies into business processes. Information technologies involve computers and their peripheral equipment as well as the data flow across
Although the ideas developed in this article may have general applicability, they are mainly intended to relate to the incorporation of new information and communications technologies into business processes. Information technologies involve computers and their peripheral equipment as well as the data flow across
; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.
Examples of combination products may in
Examples of combination products may in
local area networks. Communications involve any voice and video activity including the telephone system and related equipment as well as the communications pathways creating the wide area networks.
Technology Changes Business Processes
Every action conducted within a business is part of one process or another. Sometimes the processes are easi
Technology Changes Business Processes
Every action conducted within a business is part of one process or another. Sometimes the processes are easi
lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.
y defined and readily observable, as in the path of a purchase order. At other times, the process is not so clear but nevertheless it still exists even if by default.
New technologies are introduced into business to:
New technologies are introduced into business to:
- Speed up existing processes
- Extend the capabilities of existing processes
- Change the proc
here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe
esses
In changing the processes, the new technologies will often allow new ways of conducting business that were not previously possible.
Other than simply speeding up existing processes, new technologies will be disruptive when first introduced. This results from having to change patterns of behavior and/or relationships with others. When
In changing the processes, the new technologies will often allow new ways of conducting business that were not previously possible.
Other than simply speeding up existing processes, new technologies will be disruptive when first introduced. This results from having to change patterns of behavior and/or relationships with others. When
d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.
Combination pro
Combination pro
disruption occurs, productivity often suffers at first, until such time as the new processes become as familiar as the old ones. At this point, hopefully, the goal has been achieved of reaching a higher level of productivity than the level at which it started before the introduction of the new technology.
Therefore a common cycle that occurs with th
Therefore a common cycle that occurs with th
ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc
e introduction of new technologies includes:
(To see a graph depicting this process click here.)
The obvi
- Disruption
- Lower productivity, and, finally,
- A higher plateau of productivity than the starting point
(To see a graph depicting this process click here.)
The obvi
easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi
us goals for introducing new technologies are to:
In achieving these goals it is helpful to understand the:
- Minimize the disruption
- Minimize the time it takes to increase productivity
- Maximize the gain in productivity
In achieving these goals it is helpful to understand the:
- Context in which the processes operate, that is, wh
nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically
o will be impacted by changes in the specific processes affected
Democratizing potential of technology
Types of people that will react in very different ways to new technologies
The processes by which a company operates and the introduction of new technologies do not exist in isolation. Both of these exi
The processes by which a company operates and the introduction of new technologies do not exist in isolation. Both of these exi
and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ
t within a context that may be a part of and affect:
Technology can be democratizing. If it is used to create
- The social relationships within an organization and possibly with companies with whom you conduct business
- Political (power) structures within an organization
- How individuals view themselves and their abilities
Technology can be democratizing. If it is used to create
ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi
and disseminate information useful to the mission and goals of the business, it can be a great equalizer between “levels” of management and staff. The key word is “disseminate.” If access to the information is decentralized, and easy communication of the information is allowed, then “front line” workers can improve the quantity and quality of decisions they mak
ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.
Following aspects would a
Following aspects would a
e without having to involve layers of management.
Types of People from a Technology Perspective
From a perspective of introducing new technology into your company, you may find it helpful to understand the following four types of people:
Types of People from a Technology Perspective
From a perspective of introducing new technology into your company, you may find it helpful to understand the following four types of people:
- Innovators/embracers
- Enthusiasts
- Acceptors
- Naysayers
dd to the challenges in developing combination products:
Which markets to tap where the combination products can do fairly well?
Which combination prod
Which markets to tap where the combination products can do fairly well?
Which combination prod
strong>Innovators/embracers will investigate new technologies on their own. They will sometimes be helpful to introducing new technologies that would otherwise not have been known to the company. They will sometimes be a “thorn” in pushing for new technologies they think will be useful (or just “neat” to have) but do not fit the company’s agend
cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin
a or objectives. These people will embrace new technologies when introduced by others, will often be the first ones to fully incorporate and make use of it, and could help others to fully utilize new technologies.
Enthusiasts will accept new technology enthusiastically. They won’t usually seek it out but will be eager to incorporate it
Enthusiasts will accept new technology enthusiastically. They won’t usually seek it out but will be eager to incorporate it
tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen
What would be the developing cost?
How to tackle the risks encountered during combination product developmen
into their processes where appropriate. As a result of their openness, they will often readily learn how to use the new technology and may also be useful in assisting others through the learning process.
Acceptors will accept new technology because it is required. They will not seek it out. In fact, they will often try to avoid it at f
Acceptors will accept new technology because it is required. They will not seek it out. In fact, they will often try to avoid it at f
t?
As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel
As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel
irst until they are forced to accept it. Once they understand the new technology is here to stay, they will willingly learn how to benefit from it or, at least, live with it.
Naysayers habitually oppose new technologies and often are very vocal about their opposition. They often gripe about any changes and will often never change if th
Naysayers habitually oppose new technologies and often are very vocal about their opposition. They often gripe about any changes and will often never change if th
ping new procedures for reviewing their safety, efficacy and quality.
Professional from academic institutions, pharmaceutical industries, health care indust
Professional from academic institutions, pharmaceutical industries, health care indust
y don’t have to or they quit before they are made to change “the way they do things.”
The productivity vs. time curve will look different for each of these types of people. Think of how each person in your own organization fits into these four types. Think of how that impacts deriving the full benefits that you’ve carefully targeted. Think of how that impacts y
The productivity vs. time curve will look different for each of these types of people. Think of how each person in your own organization fits into these four types. Think of how that impacts deriving the full benefits that you’ve carefully targeted. Think of how that impacts y
y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products
our ability to discover additional benefits once the technologies are implemented. Understanding the differences can help smooth out the rough spots during and after the implementation process.
Lessen the Disruption; Increase the Empowerment
Understanding the context in which processes exist, the democratizing potential of technology, and the
Lessen the Disruption; Increase the Empowerment
Understanding the context in which processes exist, the democratizing potential of technology, and the
.
As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de
As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de
ypes of people will help you achieve the goals stated above for a more rapid payoff from a smoother introduction of new technologies.
In addition, make the new technologies transparent to the user or, at least, make them as intuitive to operate as possible. Extra time in pre-planning the introduction of new technologies and training employees in the use of the
In addition, make the new technologies transparent to the user or, at least, make them as intuitive to operate as possible. Extra time in pre-planning the introduction of new technologies and training employees in the use of the
elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.
Companies that provide selfless information through particip
Companies that provide selfless information through particip
technologies can provide a return many times greater than the hours spent in planning and training. You can achieve faster increases in productivity, reduced impact on customers, and lower burdens on support staff.
With proper planning and training, the productivity curve will increase at a faster rate and to a higher level than it might otherwise have achieved
With proper planning and training, the productivity curve will increase at a faster rate and to a higher level than it might otherwise have achieved
tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products
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