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It’s important to keep the needs and preferences of your customers in mind when usin

According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product

g interactive voice response.

Dean Baker, Unisys’ head of telecoms business unit, g

; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

Examples of combination products may in

lobal commercial industries, says the days are gone when interest in technology drov

lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

e business strategy and decisions like interactive voice response and other technolo

here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe

ies that allow people to purchase products and services without speaking to a human.

d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

Combination pro

Speaking at the VoiceGenie Africa summit in South Africa, Baker said: "The challen

ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc

ge that companies face globally is how to provide services to clients in a simple, e

easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi

sy to use, accessible way." Dave Tidwell, VoiceGenie’s director of business developm

nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically

ent and channel management says when businesses consider buying an IVR platform, the

and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ

y tend look at how they will save money. That attitude is wrong, he says, as it does

ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi

not help you meet consumer need.

"The most important ingredient when shopping for I

ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

Following aspects would a

VR is the needs of the person you’re shopping for – the end user."

Baker gives seve

dd to the challenges in developing combination products:

Which markets to tap where the combination products can do fairly well?
Which combination prod

ral examples where companies saw a big increase in uptake of their services when IVR

cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin

that is tailored to consumer needs is installed. Orange, an international telecoms

tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen

rovider is a good example, he says.

In South Africa, Standard Bank, one of the four

t?

As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel

largest banks in the country says its telephone banking business went up by 71% in

ping new procedures for reviewing their safety, efficacy and quality.

Professional from academic institutions, pharmaceutical industries, health care indust

the eight months after it deployed an interactive voice response platform.

The comp

y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products

ny says the increased adoption of the telephone banking channel took place despite t

.

As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de

he fact the bank did not specifically advertise the availability of the new redesign

elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

Companies that provide selfless information through particip

ed service. The growth was driven by word of mouth and good user experience, it says

tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

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