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“We love our customers.”

“We love our employees.”

“We love the boss.”

“We love your problems.”

It seems that American business l

According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product

oves everyone and everything. Perhaps it is the fact that most of today’s business leaders were born or grew up in the 1960’s and 1

; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

Examples of combination products may in

70’s, the decade of love. But more likely it is a semantic error, or a marketer’s ploy.

The problem comes from the fact that in En

lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

glish we have only one word for many meanings “love.” In ancient Greece there were five words to describe the various forms of love

here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe

that we attempt to communicate in business today. Each of these types of “love” have their correlation in English and in American bu

d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

Combination pro

siness.

But why is this distinction important?

Love is one of those wellsprings of emotional resilience. If a business truly “lov

ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc

s” its employees those employees can draw strength both from the relationship (relationship resilience) as well as the sense of bein

easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi

g “loved” (emotional resilience). Providing this type of workplace support not only enables employees to work longer and stronger i

nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically

the face of business adversity, but it helps make those employees happier about helping a company that faces adversity.

The proble

and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ

m is that we often use the word “love” when we mean “like”. Love is a choice. Like is a feeling. We have all experienced the situ

ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi

tion where we have met somebody that we truly like. They have some quality about them that engages us, connects with us and spurs u

ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

Following aspects would a

to seek their company and their friendship. Similarly we have met individuals who explicably we just do not like. We do not make

dd to the challenges in developing combination products:

Which markets to tap where the combination products can do fairly well?
Which combination prod

the active decision to not like them. They simply “turn us off.” These are emotional responses, however in the confusing language

cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin

hat is English we often utilize love as the word to describe that unplanned and controlled response, we even have a phrase “fall in

tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen

love”.

Love is actually an act of choice. We frequently state that we love somebody “because” of a particular action or personalit

t?

As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel

trait or other attribute. There are even times that we hear a husband or wife state, “I do not like him/her, but I love him/her.”

ping new procedures for reviewing their safety, efficacy and quality.

Professional from academic institutions, pharmaceutical industries, health care indust

In this circumstance the description is quite correct. The immediate and uncontrolled response that is to say the emotional respon

y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products

e is dislike. However for some reason known only to that individual, they choose to love despite the fact that they do not like the

.

As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de

ir partner.

When we say that we love our customers or love our employees it is therefore an active choice. We reach out to them in

elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

Companies that provide selfless information through particip

a way that the Greeks would call philos brotherly love and by so doing make ourselves and our businesses stronger and more resilient

tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

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Luminous billboards, shop signs and twinkling lights create a fairy tale ambience, luring bargain hunters and casual observers to malls, eating places, gaming centers and commercial establishments. Las Vegas would be a desert town if it did not have glitzy, leering neons in all shapes and designs shining in the night sky. Or imagine a scenario where there is a single commercial outdoor light for a cluster of salons and stores. Outdoor lighting evolved over the years and in process lost its bearing. The abundance of electricity gave place to haphazard placement and usage leading to energy wastage and pollution. It is a health hazard as too much exposure causes eye problems and momentary blindness leading to automobile accidents. Poorly lighted or skewed fixtures have similar effect as in glares or rotating beams inconveniencing neighbors and residents.

We need to look at the China phenomenon in the context of economic history - it's a wake up call that we must never forget. The customer comes first and unless we become Lean Enterprises we will lose the competition game, not to other nations, but to competitors in business everywhere, including our own back yard.

If you are interested in becoming a flight attendant, this brief resource guide is a must read before you take the plunge.

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