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Just Other Articles - Customer Service Managers: Are You Going to Make Your Troops March?
In an ideal world, each person would find his highest and best uses to society and apply himself to them. He’d be paid in a mann According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product er that is precisely commensurate to his contributions. He’d happily dispatch himself to work on time because he would appreciat ; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug. Examples of combination products may in how blissful it is to be well matched to one's job. As a manager, you wouldn’t have to push him or cajole or entreat him to do lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together. his best, because he’d gladly give 100% all of the time, finding joy in challenges, while embracing change. It sounds like a fai here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe y tale world that I’m painting, doesn’t it? But how different is this vision from that of organizational development gurus who b d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations. Combination pro lieve that we can get the best contributions through team-building, fire walking, woodland and seaside retreats, and casual Frida ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc ys? When all is said and done, if people know how you want them to work, and the best ways to get results for customers, then it easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi is their job, as Nike says, to JUST DO IT. In my experience as an employee, a manager, and a consultant I’ve detected that simpl nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically y ORDERING people to do their jobs is the last thing most managers wish to do, yet it is necessary. For example, I designed a ma and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ or training program for a financial services company. More than 250 people were briefed about the program, taught its mechanics, ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi nd were expected to put them to work. Days passed, and one of the senior managers whispered to me: “They’re not doing the progr ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it. Following aspects would a am, why?” “They’re waiting for you to tell them THEY MUST DO IT,” I replied. She did, her people ended their procrastination an dd to the challenges in developing combination products: Which markets to tap where the combination products can do fairly well? Which combination prod avoidance behaviors, and the results were stunning. The firm’s industry wide customer service rankings shot up to number one fr cts are meaningful and rational? Which therapeutic categories to select? Which Combinations can address unmet needs of the patients? Do combin om twenty-four, and something even more marvelous occurred. Employee satisfaction soared, as well. The people who we trained, wh tions increase the patient compliance? What would be the developing cost? How to tackle the risks encountered during combination product developmen had to be forced to roll out the new techniques, got more satisfaction from their jobs. In fact, they topped all departments in t? As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel mployee satisfaction. Before the program started, they were dead last. DISCIPLINE achieved these results. Sweet-talk and encoura ping new procedures for reviewing their safety, efficacy and quality. Professional from academic institutions, pharmaceutical industries, health care indust gement and appealing to the higher nature of associates didn’t do the trick. In fact, what are generally considered “enlightened y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products management practices only spawned co-dependency and regression. Time and again, I’ve seen this pattern. The price of leadershi . As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de p is temporary unpopularity. Managers need to forego their rapport with the troops in the greater interest of procuring victory. elopment. They need to be wiser in analyzing the market trends and the regulatory requirements. Companies that provide selfless information through particip Do the right things, achieve winning results, gain recognition as being an elite unit, and you'll rightly earn everyone's respect tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products
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