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Just Other Articles - Customer Service In Retail Stores-Are Your Customers Afraid To Do Business With You?
Obstacles to buying
Customers can be reluctant to do business with you for various reasons: fear of the unknown or of being cheated, concern about other pe
Customers can be reluctant to do business with you for various reasons: fear of the unknown or of being cheated, concern about other pe
According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product
ople’s approval, and uncertainty about your competence as a sales professional. If you are aware of their concerns, then you can react accordingly to reassure them.
These examples show us the importance of fully answering our customers’ needs and of making them feel good about their choices.
Fear of being cheated
Cus
; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.
Examples of combination products may in
Examples of combination products may in
g>Fear of the unknown
The first uncertainty new customers experience is the fear of doing business with an unknown company. They wonder who the company is exactly,
The first uncertainty new customers experience is the fear of doing business with an unknown company. They wonder who the company is exactly,
lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.
whether its sales personnel is competent and honest, without being pushy, and whether its merchandise is of good quality. They have so many reasons to hesitate before even
here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe
entering the store.
Need for approval
Customers are also concerned about meeting with disapproval because of their purchases. Imagine a female customer,
Need for approval
Customers are also concerned about meeting with disapproval because of their purchases. Imagine a female customer,
d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.
Combination pro
Combination pro
or example, who comes into your health-food store complaining of fatigue and low energy levels. After consulting with you, she buys $100 worth of naturopathic remedies. Sati
ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc
sfied with her purchases, she nonetheless worries about what her husband will say when she comes home with all these products. She could meet with a negative reaction along
easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi
the lines of “Why did you buy all this stuff? We have a healthy diet already, full of fruit, vegetables, and fibre. What else do you need?”
Consider another example, regard
Consider another example, regard
nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically
ing furniture this time. A couple of customers buy a new living-room set, but when their friends see it, they say, “It’s nice, but the style’s kind of young for you two, isn
and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ
’t it?” The couple might not feel so enthusiastic about their purchase after hearing a remark like that unless they are convinced that it is exactly what they need and want.
ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi
These examples show us the importance of fully answering our customers’ needs and of making them feel good about their choices.
Fear of being cheated
Cus
ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.
Following aspects would a
Following aspects would a
tomers don’t want to end up feeling shortchanged with products they won’t use or with low-quality merchandise. They hesitate before handing over their hard-earned wages to
dd to the challenges in developing combination products:
Which markets to tap where the combination products can do fairly well?
Which combination prod
Which markets to tap where the combination products can do fairly well?
Which combination prod
a salesperson, so you have to reassure them by suggesting items that meets their needs and by showing them the quality of your merchandise. Sometimes it will also be helpful
cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin
to talk to them about your satisfaction guarantee.
Uncertainty about your competence
Have you ever asked a salesperson a question about a product only to
Uncertainty about your competence
Have you ever asked a salesperson a question about a product only to
tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen
What would be the developing cost?
How to tackle the risks encountered during combination product developmen
see this supposed expert read the label right in front of you? It is not a very reassuring sales technique, to say the least!
When customers come into your store and ask f
When customers come into your store and ask f
t?
As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel
As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel
r advice, they want to deal with a person who knows the merchandise. You have a key role to play as an adviser to your customers, so it is important for you to know your pro
ping new procedures for reviewing their safety, efficacy and quality.
Professional from academic institutions, pharmaceutical industries, health care indust
Professional from academic institutions, pharmaceutical industries, health care indust
ducts well. If you do, and if you have a good general knowledge of the range of similar items, then you will win the confidence - and the business - of your customers.
y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products
ong>How to reassure your customers
Customers need to be well informed and reassured about their purchases, so you need to be up-to-date and knowledgeable about you
Customers need to be well informed and reassured about their purchases, so you need to be up-to-date and knowledgeable about you
.
As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de
As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de
r products. Concentrate on identifying their exact needs, then offer them the best possible item to meet those needs. As you conclude the transaction, mention your satisfact
elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.
Companies that provide selfless information through particip
Companies that provide selfless information through particip
ion guarantee, your returns policy, and any personal assistance you can offer them so that your customers leave the store feeling confident.
Copyright 2007 - Daniel P. Bari
Copyright 2007 - Daniel P. Bari
tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products
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