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If you want to increase sales, enhance customer service or consistently improve perfor

According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product

mance, ask your customers this question (20 words):

‘Is there anything we could do di

; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

Examples of combination products may in

fferently the next time that would make it better or more valuable for you?’

This sim

lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

ple question tells customers you are looking to the future, seeking to improve, and gr

here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe

ateful for their feedback.

If you want to work more productively between departments,

d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

Combination pro

or more effectively with the members of your team, memorize and utilize this question

ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc

(20 words):

‘Is there anything we could do differently the next time that would make

easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi

it better or more valuable for you?’

Colleagues will understand you are receptive, no

nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically

t defensive. You welcome new possibilities, approaches and ideas.

If you want a bette

and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ

r home or family life, sincerely ask your loved ones this very simple question (20 wor

ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi

ds):

‘Is there anything I could do differently the next time that would make it bette

ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

Following aspects would a

r or more valuable for you?’ (I changed one word in the sentence. Find it?)

Key

dd to the challenges in developing combination products:

Which markets to tap where the combination products can do fairly well?
Which combination prod

Learning Point
----------------------------------------------------------------

cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin

----------------
When you close a sale, finish a job or complete a project, don't

tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen

just wait around for `the next time'. Initiate the conversation for improvement. Your

t?

As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel

discussion will lead to better relationships, understanding and results.

Action

ping new procedures for reviewing their safety, efficacy and quality.

Professional from academic institutions, pharmaceutical industries, health care indust

Steps
-------------------------------------------------------------------------

y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products

-------
Repeat this sentence until you can do it from memory, then use it consist

.

As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de

ently with your customers, colleagues and partners (20 words):

`Is there anything we

elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

Companies that provide selfless information through particip

could do differently the next time that would make it better or more valuable for you?

tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

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