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    Why? Despite unfulfilled promises from companies, long waits, cold treatment and delayed return calls by customer service staffs, customers rarely
    According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product
    complain and keep coming back to your business, provided your competitors are not doing any better than you. That's a fact!

    Rule of Thumb
    ; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

    Examples of combination products may in

    1. Create a Vision of Perfection.

    Make it easier for your customers to do business with. Make it a warm and pleasant experience for your
    lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

    ustomer. It is a must to train staff to be sensitive to the need of the customers, be attentive, warm and knowledgeable so customers feel they are
    here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe
    in good value of their money. Make customers feel happy to come back for more.

    Always remember to communicate your vision to the rest of your com
    d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

    Combination pro
    any. That perfect vision is your goal!

    2. Study and Discover What Your Customer Wants.

    a) Listen to your Customers. Listen to what they s
    ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc
    y. Listen to what they don’t say. Customers sometimes may say one thing but mean another.

    b) Listen to your silent customers. They are the ones w
    easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi
    o don’t even bother to complain.

    c) Listen to those who say "Okay", “Fine.” They are the ones who are not satisfied even when they mean the line
    nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically
    as too long.

    Know when to ignore what customers want. Don’t try to give them everything all at once. It doesn’t work. Look after the needs of you
    and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ
    customer only within the limits of your vision. Constantly focus in achieving your vision.

    3. Be Sincere.

    Start asking questions that ar
    ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi
    sincere. Customers don’t open up with you if you if they feel that you don’t care. Win their confidence. Take time to get a conversation going. C
    ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

    Following aspects would a
    stomer can sense that you are serious, only then will they open up to you.

    Remember. If you don’t listen to your customers’ thoughts and feelings
    dd to the challenges in developing combination products:

    Which markets to tap where the combination products can do fairly well?
    Which combination prod
    you fail to give him what he need because you simply don’t know what that is. What’s worse, you reject him as a person, that his thoughts have no
    cts are meaningful and rational?
    Which therapeutic categories to select?
    Which Combinations can address unmet needs of the patients?
    Do combin
    value.

    4. Be Consistent!

    Don’t commit to the mistake of offering too much service. Better find a small promise that you can consistently
    tions increase the patient compliance?
    What would be the developing cost?
    How to tackle the risks encountered during combination product developmen
    eliver than a myriad of services you seldom can meet. Focus on small thing, a small service and you can deliver consistently.

    5. The Customer
    t?

    As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel
    elight Creed.

    Priousol, Inc. has established a creed to meet customer’s satisfaction at all times. This serves as vow for the custome
    ping new procedures for reviewing their safety, efficacy and quality.

    Professional from academic institutions, pharmaceutical industries, health care indust
    service to his customer.

    a) I must act not later but now.

    b) I must never break a promise to a customer.

    c) I must smile in my words and in my
    y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products
    actions.

    d) I must listen well.

    e) I must be courteous and respectful at all times.

    f) I must be sensitive and considerate to the needs of the
    .

    As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de
    ustomer.

    Having a revolutionary approach to customer service is always practiced here in Priousol, Inc. Customer measure company’s capability and
    elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

    Companies that provide selfless information through particip
    stability thru their customer service. It is a big factor in increasing sales and revenues. It serves as one of the solid structure of the company


    tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

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