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As a business coach I find that business people always seem very interested and eager for advice on how to make winn

According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product

ing presentations. And recently there has been an increased interest in seeking advice for making winning presentat

; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

Examples of combination products may in

ions to investors for their business. They want to know how best to prepare that winning presentation to a prospect

lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

ve investor. Applying strategic thinking to this request, here are ten actions I recommend to anyone desiring to ma

here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe

ke a winning presentation to investor(s).

1. Know who the audience will be. Research who will be attending and wh

d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

Combination pro

at their backgrounds are so that you know something about who will be listening to your presentation and making the

ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc

ecision on your request.

2. Target your message to the investors. Do some homework by talking with a key player a

easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi

mong the investors who will be in attendance. Find out what some of their “hot buttons” are and what they look for

nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically

in their investment opportunities.

3. Arrive early and be ready to present at the appointed time.

4. Be concise

and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ

nd get to your point quickly. Investors can lose interest very quickly if your presentation does not get to the poi

ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi

nt quickly.

5. Know the time limit for your presentation and honor it. This shows that you respect the value of e

ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

Following aspects would a

veryone’s time.

6. Prepare your presentation to assure that you will keep within the time allotted to you.

7. An

dd to the challenges in developing combination products:

Which markets to tap where the combination products can do fairly well?
Which combination prod

icipate questions that may be asked and prepare yourself to answer them. Do a “trial run” of your presentation with

cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin

some colleagues or business advisers posing as the “potential investors” and have them ask questions after your pre

tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen

sentation.

8. Never, never, never try to fake your way through your presentation, evade a question or knowingly te

t?

As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel

l an untruth. If you do not know the answer to a question, be honest and admit that you do not know. This will por

ping new procedures for reviewing their safety, efficacy and quality.

Professional from academic institutions, pharmaceutical industries, health care indust

tray you as being honest and straightforward.

9. Rehearse your presentation and have someone provide constructive

y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products

criticism to you. Make any necessary adjustments to the presentation to address the points of constructive criticis

.

As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de

.

10. Practice, practice, practice your presentation!

Thinking strategically and employing the above tips when pre

elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

Companies that provide selfless information through particip

paring for your presentation will increase your probability of success in making a winning presentation to investors

tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

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