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The most important letter in direct mail fundraising never aks for a donation. Thank-you letters increase donor loyalty, strengthen relati

According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product

onships and increase your chances of receiving more gifts in the future, including major gifts and legacy gifts.

But only if you get them

; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

Examples of combination products may in

right.

Direct mail fundraising is about relationships, not revenue. The only way to generate sustainable income through the mail is to th

lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

ank donors promptly, personally, particularly and positively.

Here is a sample donation thank-you letter.

Friday, January 16, 200

here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe

Samantha Yordvick 363 Blandon Crescent Tulsa, OK 19188

Dear Samantha:

This is just a quick note, but it comes from my heart to your

d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

Combination pro

as I head out the door for my flight to Bombay.

Thank you for your very kind gift of $100, which we received today. Your generosity will

ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc

make an immediate difference in the lives of mothers in Calcutta. I’m going to make sure of that on this trip.

For one thing, we are goi

easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi

g to use your gift to fund our early intervention program. Your generosity is going to help us buy the formula and fortified milk that our

nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically

mothers give to their babies and toddlers. Good nutrition, as you know, is so vital in fighting off the diseases and infections that are

and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ

o prevalent in Calcutta.

You can read about this exciting initiative—and your important part in it—in the upcoming issue of our newslette

ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi

, which we will mail to you in January.

Thanks again for your kindness,

[real, actual, live signature]

Bill Bladstone President Calcu

ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

Following aspects would a

ttaConcern

About this letter

Here are a few things to notice about this letter.

Not “Dear Friend.” This letter is a pers

dd to the challenges in developing combination products:

Which markets to tap where the combination products can do fairly well?
Which combination prod

nal thank you from the heart of the president to this donor. Even though the president does not know Samantha personally, he writes to her

cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin

as a friend, which is to say, by name.

The opening sentence reveals the personality of the writer and clearly shows that this l

tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen

tter was written on a particular day, by a particular person, for a particular reason. Openings like this resonate with donors, who want t

t?

As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel

be acknowledged by a human being and not a computer.

The writer acknowledges the donor’s gift by date received and amount given

ping new procedures for reviewing their safety, efficacy and quality.

Professional from academic institutions, pharmaceutical industries, health care indust

, specific details that make the letter personal instead of generic.

The writer shows in concrete, easy-to-understand ways how t

y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products

e donor’s gift will be put to work today, changing lives and making a difference in the world. Donors need to know that their contribution

.

As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de

, however small, accomplishes the goals of the donor in supporting your organization.

© 2006 Sharpe Copy Inc. You may reprint t

elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

Companies that provide selfless information through particip

is article online and in print provided the links remain live and the content remains unaltered (including the "About the Author" message)

tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

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Obtaining government business grants is a straightforward procedure, if you follow the application guidelines. Many entrepreneurs get discouraged because of the formalities involved. But, if you're a successful grant recipient, the financial reward is truly worth the effort.

If you own a consumer-serving business where people must walk in the door for your to make money, here's some very specific, easy ways to spur sales and isnpire them to come back and send others.

Cross-selling into your existing customer base can be risky. Unskilled employees can drive away your primary source of revenue. Well-trained, skilled employees who can connect with customers not only can increase revenue, they can increase customer satisfaction and retention!

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