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I recently reviewed a random sample of 75 websites of nonprofit organizations. I looked specifically at their strategy for online donations. Here is what we found:

Results o

According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product

f the Survey

Of the 75 organizations surveyed, 59% had some mechanism set up on their sites for receiving online donations. Within that 59%, 65% were using their own systems

; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

Examples of combination products may in

and 35% were using a third party for online processing of credit card payments.

35% of the organizations recognized at least some of their donors online.

30% had some form

lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

of collecting names and email addresses independent of online donations, like newsletter subscription signup or requests for information.

28% had some form of specific strat

here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe

gy or incentive to encourage online donations, such as participation in a specific campaign, membership in a giving club or the offer of a plastic bracelet or pin.

Interpret

d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

Combination pro

tion of These Results

Let’s look at these results in light of what we know about who is using the Internet. According to www.worldinternetstats.com 68% of North Americans

ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc

are using the Internet (I focused on North America because the sites I reviewed were all English language sites). Of these users, 89% of people with an annual household inco

easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi

e of more than $75,000 are online and 88% of people with a college education are online. 78% of people aged 18 to 29 are online and 74% of people aged 30 to 49 are online. Us

nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically

ers are more or less evenly split between rural and urban and male and female.

The point of these statistics is that Internet users represent a demographic charitable organi

and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ

ations should be interested in. According to research done by the Pew Foundation that was released in November 2005, 18% of Internet users report having made a donation onli

ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi

e, up from 11% when the last survey was done. This report can be found at ww.pewinternet.org/pdfs/PIP_Katrina.DateMemo.pdf. This increase was attributed in part to the resp

ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

Following aspects would a

onse to the relief efforts for Katrina victims. The urgency of this situation may have caused more people to donate online but it is logical to speculate that once the behavi

dd to the challenges in developing combination products:

Which markets to tap where the combination products can do fairly well?
Which combination prod

r is established, it may become easier for other charities to solicit online donations.

Going back to the results of my survey, I made the following observations. If Inter

cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin

net users represent a good target demographic, organizations that do not have an online donations strategy should develop one. Based on my research, only 30% have a strategy

tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen

and of those 30%, only a few have what appears to be a well thought out strategy.

Their strategy should target a demographic appropriate for Internet users. As an example, I

t?

As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel

observed of many organizations that had loads of planned giving information on their sites - yet only 25% of people over 65 are using the Internet.

Without a strategy, an o

ping new procedures for reviewing their safety, efficacy and quality.

Professional from academic institutions, pharmaceutical industries, health care indust

nline donations form or button is the equivalent of an online coin collection box. It is a very passive form of donation collection that is not likely to result in the opport

y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products

nity to cultivate a relationship with the donor. Like any form of donation solicitation, developing communication strategies that are designed to form relationships with dono

.

As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de

rs are the strategies that will have the most impact.

If your organization is not soliciting donations online, why not get started? If you are, take a careful look at your o

elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

Companies that provide selfless information through particip

line donations strategy and perhaps rethink what you are doing. One great thing about online communications is the ability to easily experiment, review and try something new

tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

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