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Just Other Articles - Smart Thinking Techniques - Creative Idea Generation
In dealing with problems, we need to make decisions. When faced with a situation that warrants a response, we put on our thinking cap. We depend on our thinking skills. Few of us are fully aware of the need to stop and reflect on the situation. We tend to follow According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product the easiest and least resistant thinking path. This is not necessarily always the best response. With smart thinking techniques you will be in a position to respond more effectively to each situation. Define the problem When you visit ; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug. Examples of combination products may in our General Practitioner (Medical Doctor) , because you are having fever, cough and sore throat. To you these are problems you would like to get rid. However, to the Doctor, these are symptoms and he is interested in pinpointing the real problem. Through her ques lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together. tioning skills, he doctor attempts to diagnose your illness. Smart thinking requires similar strategy. Let us get started so that we are able to define the problem (Get our diagnosis right)
here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe /li> d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations. Combination pro ries if the problem is solved
ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc i>How quickly we need to solve the problem? easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi ences of unresolved problem. This also involves about defining the real problem. Write down the problem in concise terms with no more than 25 words. The emphasis at this stage is defining the problems. No references are made about possible causes or solutions nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically >Examine the root cause(s) of the problem The purpose is to identify all possible causes. The energy and effort should be directed at identifying the root causes that are responsible for the problem. Experts recommend that yo ask the follow and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ ing questions to narrow down the possible root cause(s):
ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi ing to people deployment – new employees, transfers etc.? Agree on the desired outcome A problem is defined as ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it. Following aspects would a the discrepancy/gap between the existing situation and the desired state of affairs. In other words we have a problem when there is a difference between the two states. In managing the problem we are basically attempting to eliminate the gap between the existing dd to the challenges in developing combination products: Which markets to tap where the combination products can do fairly well? Which combination prod situation and the desired state of affairs. The critical success factors must be identified and incorporated as part of desired outcome. An agreement on the desired outcome make it easier to seek solutions. At this stage, it would be also a good strategy to iden cts are meaningful and rational? Which therapeutic categories to select? Which Combinations can address unmet needs of the patients? Do combin ify the possible barriers that are likely to prevent you from reaching your desired state of affairs. List Ideas and Possible Solutions Developing ideas is an essential part of the thinking process. You should learn to think creatively tions increase the patient compliance? What would be the developing cost? How to tackle the risks encountered during combination product developmen Linear thinking is useful, but if you are interested in new and innovative ideas to close the gap between the existing situations and desired state of affairs, then you need to learn how to think out of the box. Asking the following questions will make your app t? As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel roach more meaningful at this stage:
ping new procedures for reviewing their safety, efficacy and quality. Professional from academic institutions, pharmaceutical industries, health care indust ls such as TRIZ work in this situation? Select the best solution, Implement and Review Using the decision criteria and the desired outcome as your reference, examine the benefits and limitations of each possible solutions. y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products ou should also pay attention to people factors as well. How will the people in the organization will respond to the solution? Will the solution proposed will upset and infringe the rights of the key stakeholders. Whenever possible, go slow with our implementatio . As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de n. If solutions can be tested in a small scale or implemented as a pilot project, you should adopt that option. This will enable you to manage the teething problems you may encounter when implementing the solution. The review stage, though normally seen as part elopment. They need to be wiser in analyzing the market trends and the regulatory requirements. Companies that provide selfless information through particip f control process, we should see it as part of thinking process. By keeping our mind open, we will be able to think through as we manage the solution(s). The smart thinking strategies are useful during the early stage of problem identification and idea generation tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products
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