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Have you caught the fantasy-baseball bug yet? When asked to join a friend’s fantasy league this year, I accepted, not knowing what was r

According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product

equired. I knew I was in trouble when my friend told me he had spent over 20 hours dissecting his team, position-by-position, and search

; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

Examples of combination products may in

ng other rosters for possible trading partners. I didn’t even know my team’s name, let alone how to access the league’s Website! Her

lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

e’s the point.

My buddy is obsessed with fantasy baseball, and to do something extraordinarily well, it must be your obsession. Part of

here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe

“hitting the Grand Slam” and putting the thrill back into customer service is articulating a customer-focused vision. In short, from top

d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

Combination pro

to bottom, the entire organization must be obsessed with delivering unparalleled customer service. Over the years, my experiences have t

ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc

aught me that it is simple to create a customer-focused culture, but it certainly isn’t easy.

Here are some tips for living and breathin

easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi

customer service.

•The CEO must be obsessed, whatever the plan. Assuming the top CEO knows what he or she is doing, they must demonstr

nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically

te an unwavering commitment to their plan. The Atlanta Braves won 14 straight division titles in an unrivaled streak that finally ended j

and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ

ust last year. Their General Manager, John Sherholtz, is about winning and only winning. This is how a great leader operates.

•Discuss t

ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi

e vision all the time. Companies spend an inordinately small amount of time talking about the company’s raison d’?tre (reason to be). Wi

ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

Following aspects would a

hin the company associates should always be asking "Where are we going and what’s it going to look like when we get there?”

•Motivate yo

dd to the challenges in developing combination products:

Which markets to tap where the combination products can do fairly well?
Which combination prod

ur associates by giving them a snapshot of the big picture. Many companies share much more information with their associates, than in th

cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin

past because associates today want to know how they fit into the big picture.

“How are our efforts helping the company goals?” For mo

tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen

t of my career, I owned and operated wine stores in Chicago. When customers left our stores with their shopping carts I wanted an associ

t?

As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel

ate to go and retrieve the cart for no other reason than to say, “Thanks.” or “Have a nice day!” or something similar. When I explained

ping new procedures for reviewing their safety, efficacy and quality.

Professional from academic institutions, pharmaceutical industries, health care indust

his unusual step was driven by an obsession to service customers properly, and shared my enthusiasm, I received more cooperation from cas

y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products

iers and stock people. In other words, when they understood how their efforts helped, they were motivated and enthusiastic.

It takes co

.

As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de

mmitment, and an obsession with customers from everyone in the organization to be successful. It seems simple, but it certainly isn’t ea

elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

Companies that provide selfless information through particip

y to keep attention focused on customers. If a company gets it right, however, the customers and profits will be easy to attract and keep

tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

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Business cards are very useful as an advertising tool when you are launching a new business. Never leave home without your cards as you never know when you will meet someone to whom you want to give the card.

Don't lose a good job by wondering if you should hold out for other job offers or a better offer or by simply being too cautious. Read this article to pick up practical strategies.

Once in a while -- way more often than I'd prefer -- someone will call me up or shoot me an email asking how long it takes to buy a business, does this stuff really work and should they quit their regular jobs to make this thing happen faster.

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