• strategic growth plan
• marketing plan
• ap

XYZ Customer Service Agent (XYZ CSA): "Hello The Sunny Bathroom Company.How may I help you?"

here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe

ockquote>

Mr Smith: "Ah, good morning. I bought one of your Kon-Tiki bathroom suites and you installed it for me last week. Unfortunately

d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

Combination pro

one of the taps doesn't work and we didn't realise until your plumber left and we couldn't get hold of him to ask him to come back."

ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc

XYZ CSA: "Oh that's a shame. Unfortunately I don't do the scheduling for the plumber so I've no idea when he can get back to sort it out for you. I'll ring his

easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi

department and find out a time and ring you back?"

Mr Smith: "Great thanks"

XYZ CSA then puts

Mr Smith: "I rang yesterday ab

ABC CSA: "Oh. There's nothing here about that. Just give me your details..."

ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

Following aspects would a

lockquote> And of course this ties up another employee on the same problem. And is a hidden cost. Plus the customer is annoyed that he's been forgotten and is likely to

dd to the challenges in developing combination products:

Which markets to tap where the combination products can do fairly well?
Which combination prod

tell others of his misfortune. These are all hidden effects of poor customer service.

How You Can Find Out How To Grow Your Business

Use a fresh pai

cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin

r of eyes. Get an outside consultant to come in and go through it.

Often the directors and owners are too close to the business and day to day work so can't step back

tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen

s easily as they might like to.

That means problems get left to one side. There they fester and eat away at growth and profits.

Whenever I go into a business I always

t?

As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel

find areas that a business can grow profitably. Equally I can see where the business has unreasonable costs or poorly performing people.

Like almost anyone who goes i

ping new procedures for reviewing their safety, efficacy and quality.

Professional from academic institutions, pharmaceutical industries, health care indust

to companies as a consultant you can find a sales approach, operational process, marketing strategy, product, service or customer type that can either be improved or ne

y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products

eds removing.

The reason any consultant who goes into businesses can identify problem areas or those with potential is not because we're better than the owners or dire

.

As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de

tors. It's because we come with objective judgment and our analysis is based on knowledge of other companies we've been in.

The other thing is that a consultant can re

elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

Companies that provide selfless information through particip

port hard truths that must be faced without having to dress them up. In the next article I'll look at which fresh pair of eyes you should get into your business and why

tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products