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Just Other Articles - Innovation - The Bright Light in the Night Sky
When innovation shifts the mindset of an industry, those companies designed to construct and distribute the older model are typically averse to adopting the new shift. This aversion allows new players into the industry often times leaving the industry leader under the old mindset, lost, scrambling, or simply, trying to figure out what happened!
As Wikipedia brought Encyclopedia Britannica to its knees, as the iPod makes portable CD players
As Wikipedia brought Encyclopedia Britannica to its knees, as the iPod makes portable CD players
According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product
second class citizens, so goes the road construction lighting industry.
Powershift
The Powermoon Helimax completely shifts the thinking on lighting for the construction industry. Its design is unique, memorable and outperforms typical light tower flood lighting in many ways. The Powermoon is a helium-filled translucent balloon containing four lamps with four mirrors giving off 360° illumination without glare and provides 5 times as much li
Powershift
The Powermoon Helimax completely shifts the thinking on lighting for the construction industry. Its design is unique, memorable and outperforms typical light tower flood lighting in many ways. The Powermoon is a helium-filled translucent balloon containing four lamps with four mirrors giving off 360° illumination without glare and provides 5 times as much li
; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.
Examples of combination products may in
Examples of combination products may in
ht for the same power consumption. It's lightweight and portable (can fit in the back of a car), can be quickly inflated and can be used up to 150 feet off the ground. It is a German innovation that has yet to reach the US market in critical mass. Why would something with such performance improvements not be completely taking over the industry here?
Do you see the light?
Many people reading this article will say I've never seen this in the
Do you see the light?
Many people reading this article will say I've never seen this in the
lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.
United States, I like my normal light stands or this is some fad that will never catch on. The resistance to change is normal as the majority of people shy away from the unique, the different and the unknown -- until it becomes common place. Sometimes, that can be too late.
As Everett Rogers outlined with his bell curve of innovation adoption there are five categories of adoption. As a business leader you set the tone of where you want you
As Everett Rogers outlined with his bell curve of innovation adoption there are five categories of adoption. As a business leader you set the tone of where you want you
here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe
company to be in the innovation curve. If you are a traditionalist and resist the new ideas your staff will mirror that approach or become frustrated with such resistance to change and may move on. If you are at the front end of innovation adoption, you set the tone, you are a cutting edge organization and will attract employees who desire to work under those conditions and thereby will work best with customers who want to own the latest an
d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.
Combination pro
Combination pro
greatest.
Resistance to change is within all of us to some degree. It can come from your sales staff who resist selling non-traditional services or products to your customers who see you as the supplier of these few products and ONLY these few products. Understanding where your customers fit into the innovation adoption curve will help you understand how to approach them in your sales efforts. Finding where your sales staff fits into this
Resistance to change is within all of us to some degree. It can come from your sales staff who resist selling non-traditional services or products to your customers who see you as the supplier of these few products and ONLY these few products. Understanding where your customers fit into the innovation adoption curve will help you understand how to approach them in your sales efforts. Finding where your sales staff fits into this
ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc
information will help you have greater understanding of why they like selling (or resist selling) certain products and services.
1. Innovators
2.5% of people fall into this category. They typically are venturesome, educated, enjoy being cutting edge, have a greater propensity to take risk. Innovators are constantly willing to invest the time and energy to learn to adapt to the new demands of the innovation.
Innovators ask questions such a
1. Innovators
2.5% of people fall into this category. They typically are venturesome, educated, enjoy being cutting edge, have a greater propensity to take risk. Innovators are constantly willing to invest the time and energy to learn to adapt to the new demands of the innovation.
Innovators ask questions such a
easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi
: How can I use this new technology to gain a competitive advantage? How can I be the first person to make an impact with this new product idea? What changes do I need to make in my organization to bring this new idea to my customers as fast as possible?
Innovators tend to be boundless in their ideas and energy for trying new things. They typically feel not constraint from budgets, time, or current direction.
The innovators see this new id
Innovators tend to be boundless in their ideas and energy for trying new things. They typically feel not constraint from budgets, time, or current direction.
The innovators see this new id
nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically
ea in lighting and immediately jump to new possibilities in addition to the intended use. In fact, the Powermoon is now being used for search and rescue, event illumination and as an alternative advertising vehicle.
2. Early Adopters
13.5% of people fall into this category and they are typically opinion leaders, educated and popular. The early adopters are essential for new ideas to become profitable ideas, because these are the people who
2. Early Adopters
13.5% of people fall into this category and they are typically opinion leaders, educated and popular. The early adopters are essential for new ideas to become profitable ideas, because these are the people who
and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ
enjoy telling others about what they have discovered. They are always willing to try out new ideas, but a bit more carefully than the innovators.
Early Adopter business leaders keep a close eye on industry changes and are looking for ideas they can use to strengthen their businesses or product lines. Leaders in this category ask their sales team to do some exploration with customers to see how receptive they are to the new ideas being conte
Early Adopter business leaders keep a close eye on industry changes and are looking for ideas they can use to strengthen their businesses or product lines. Leaders in this category ask their sales team to do some exploration with customers to see how receptive they are to the new ideas being conte
ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi
plated. Where the Innovator takes on the new ideas and then tries to get customers to use them, the early adopter will get the input from the customer first and then make the effort to use the innovation.
3. Early Majority
34% of the population fits this category as they are more deliberate and usually rely on social comment and information from friends than in discovery on their own. Early Majority people are of the "wait and see" variety
3. Early Majority
34% of the population fits this category as they are more deliberate and usually rely on social comment and information from friends than in discovery on their own. Early Majority people are of the "wait and see" variety
ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.
Following aspects would a
Following aspects would a
. Leaders want to see how the competition is using the changes and what the impact is. If it's positive, then this group will start to explore using the innovations.
An organization lead by a person of this category will seldom get the best positioning for getting new products to customers, but they also see this as a less risky option and will not potentially have significant losses on innovation since it is now being generally accepted.
An organization lead by a person of this category will seldom get the best positioning for getting new products to customers, but they also see this as a less risky option and will not potentially have significant losses on innovation since it is now being generally accepted.
dd to the challenges in developing combination products:
Which markets to tap where the combination products can do fairly well?
Which combination prod
Which markets to tap where the combination products can do fairly well?
Which combination prod
. Late Majority
34% of the population are in this category and are typically skeptical, traditional and enjoy the stability of their situation (sometimes right or wrong.) The Late Majority are the last ones on the bus. By the time this group is ready to accept the innovation, it has become widely used and pretty much the new norm. They have lost all competitive advantage and in their opinion, hopefully lost all chance of risk by now getting
34% of the population are in this category and are typically skeptical, traditional and enjoy the stability of their situation (sometimes right or wrong.) The Late Majority are the last ones on the bus. By the time this group is ready to accept the innovation, it has become widely used and pretty much the new norm. They have lost all competitive advantage and in their opinion, hopefully lost all chance of risk by now getting
cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin
into the game. Frequently, innovation has become a commodity by the time this group gets involved.
5. Laggards
16% of the population. Traditional people caring for the "old ways" are critical toward new ideas and will only accept innovation once it has become mainstream. Laggards are not interested in change and will accept the innovations only when they become the only option. They are more focused on the fear of what might happen be acc
5. Laggards
16% of the population. Traditional people caring for the "old ways" are critical toward new ideas and will only accept innovation once it has become mainstream. Laggards are not interested in change and will accept the innovations only when they become the only option. They are more focused on the fear of what might happen be acc
tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen
What would be the developing cost?
How to tackle the risks encountered during combination product developmen
pting the change than in the potential benefits.
Organizations with a Laggard in a leadership role will be struggling to remain competitive and customer orders will be in decline. In some cases, the leader may just want to ride out what he has until he can retire. The workforce under a leader of this category will be older and of like mind.
All Aboard
Let's say you love these new innovations you are finding and see great opportunity if on
Organizations with a Laggard in a leadership role will be struggling to remain competitive and customer orders will be in decline. In some cases, the leader may just want to ride out what he has until he can retire. The workforce under a leader of this category will be older and of like mind.
All Aboard
Let's say you love these new innovations you are finding and see great opportunity if on
t?
As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel
As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel
y your customers were as into innovation as you are. How can you spread these innovational ideas and products to your customers?
Knowledge
The more information you can use to encourage learning about the existence and function of the innovation the better informed your customers will be. Resistance is most often the fear of the unknown. The better you can develop a knowledge base for your customers the more understand they have of the prod
Knowledge
The more information you can use to encourage learning about the existence and function of the innovation the better informed your customers will be. Resistance is most often the fear of the unknown. The better you can develop a knowledge base for your customers the more understand they have of the prod
ping new procedures for reviewing their safety, efficacy and quality.
Professional from academic institutions, pharmaceutical industries, health care indust
Professional from academic institutions, pharmaceutical industries, health care indust
uct and the benefits the will enjoy. Sales today is as much about good information as closing techniques (or more so.) The better informed your sales staff is about products and serves the easier they will be able top over come the initial rejection of something new.
Persuasion
Once upon a time sales were all about slick persuasive tactics that gave the profession a bad rap. The fact is persuasion is still one of the most effective selling
Persuasion
Once upon a time sales were all about slick persuasive tactics that gave the profession a bad rap. The fact is persuasion is still one of the most effective selling
y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products
tools but through a different approach. Becoming convinced of the value of the innovation is key for the customer to accept that this proposed change is advantageous. Understanding the customer's resistance to innovation is critical. If the customer is a Laggard, no amount of persuasion will bring this customer home if the idea is still very new. By the same token, if you are dealing with am Early Adopter, good information and a clear unders
.
As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de
As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de
tanding of benefits may well be enough to get the customer on board.
Implementation
Sometimes nothing sells like a free trial. Innovations often need to be seen or felt before the idea becomes real to the customer. For example, you can have all the specs on why the Powermoon is a better option, why it can be cheaper to operate, why it makes perfect sense, but because the concept may be considered so radical, it has to be experienced to be
Implementation
Sometimes nothing sells like a free trial. Innovations often need to be seen or felt before the idea becomes real to the customer. For example, you can have all the specs on why the Powermoon is a better option, why it can be cheaper to operate, why it makes perfect sense, but because the concept may be considered so radical, it has to be experienced to be
elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.
Companies that provide selfless information through particip
Companies that provide selfless information through particip
eal.
Innovation is the key to growth in any industry. Be sure you are leading the charge for your organization to be on the cutting edge, teaching your sales staff to be knowledgeable of all new products and educate your customers on what really is a significant change in innovation, not just what is the new model. When you help your customers save money, have better performance, and show then a better way, they will think you hung the moon
Innovation is the key to growth in any industry. Be sure you are leading the charge for your organization to be on the cutting edge, teaching your sales staff to be knowledgeable of all new products and educate your customers on what really is a significant change in innovation, not just what is the new model. When you help your customers save money, have better performance, and show then a better way, they will think you hung the moon
tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products
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