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Employees work as they were told to do. This is not to say that they are lazy, they just do not see the need to do more. After all, a good work and an excelle

According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product

nt one will not affect the figures in their pay slip. So if you want to tap excitement to your employees, make them perform well, increase their motivation le

; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

Examples of combination products may in

el, and let them bring out their full potential, create incentive programs.

Steps in creating incentive program:

1. Create a structure – Structure is import

lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

ant to avoid miscommunication. This will allow you to define properly the important details of your incentive program.

a. Set a goal. Ask yourself, "Why do I

here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe

need to have an incentive program?" "What do I want to achieve." Being able to answer these 2 questions will place your program and direction into the right p

d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

Combination pro

lace.

b. Compute the expenses. Set your budget at 2 to 10% of the projected sales increase.

c. Pick a reward. Good reward is something that employees should

ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc

strive to achieve and to look forward to. Pick a reward that meets all your employees' eyes. One most common incentive is cash bonus but there are also other

easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi

popular choices such as merchandise, gift certificates, and travel packages.

d. Keep it short. The gap between winning and receiving should be short so that

nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically

our employees are continuously motivated to perform well. The ideal gap is between 4 and 6 weeks.

e. Keep it simple. One reason why incentive program ends up

and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ

in a disaster is that those who create it make it too difficult to achieve or too complex to understand. If you want to make an incentive program that works,

ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi

keep it simple. Make sure that the employees can understand it well. Do not ask for too many requirements that will result to loss of interest among employees

ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

Following aspects would a

. The simpler the incentive program is, the more effective it becomes.

2. Communicate. An important key to the success of an incentive program is having your

dd to the challenges in developing combination products:

Which markets to tap where the combination products can do fairly well?
Which combination prod

employees understand its structure. This will tell them what they need to do, what to expect or receive when they reach the goal, and when to expect it. How t

cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin

o properly manage to achieve the incentive is important as well.

Do not just leave a memo explaining about the incentive program. You have to talk and explai

tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen

every detail to your employees. But, you don’t simply tell them, "this is the program and you need to achieve this and that to receive this and that." You ne

t?

As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel

ed to explain thoroughly. Different people have different interpretation on the words you say. Make it clear. Better yet, make a good easy to follow guide on

ping new procedures for reviewing their safety, efficacy and quality.

Professional from academic institutions, pharmaceutical industries, health care indust

ow to arrive at the reward. If you fail to do so, the performers before the program are the same people who will able to receive the reward because the rest w

y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products

ill not care.

The bottom line is: Every employee should understand what the incentive program is all about so that all are motivated and will participate.

3

.

As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de

Reward and Recognize. Reward and recognize the performers all the time, in front of the group. This will boost their energy to do more next time. This will a

elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

Companies that provide selfless information through particip

lso motivate others to do more as well. The result: both your business and your employees will benefit to the effects of implementing a good incentive program

tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

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