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No leadership skill is more important than the ability to be convincing and persuasive - to speak with confidence and competence. The same statement could be made for all professionals, but it is especially true for managers. You must be able to be persuas

According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product

ive and credible if you are to convince others to use your ideas.

Managers can increase their credibility with staff, senior executives, clients and the public by strengthening their speaking and leadership communication skills. Fortunately, everyone can

; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

Examples of combination products may in

learn to be more dynamic and persuasive.

Simply by using the power of body language, you quickly increase your credibility and improve your ability to influence others with your ideas.

First impressions are crucial to credibility. In his excellent book,

lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

You are the Message, Roger Ailes points out that you must make a good impression within just a few seconds. In a job interview, Joyce Brothers says you have about 30 seconds to make a good impression.

Nonverbal communication (body language) is a key ingre

here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe

dient in first impressions. Your appearance and style make a big difference in how others see and respond to you. President George H. W. Bush certainly learned this well when he overcame the "wimp image" the media tagged him with before the first debate of

d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

Combination pro

his initial presidential campaign in 1988. Roger Ailes coached Bush on how to use nonverbal communications techniques effectively.

Everyone is familiar with the phrase: "It's not what you say, it's how you say it." Even though we know this bit of folk wis

ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc

dom is true, few people heed it. Where do most of us spend our time when getting ready to guide employees, present a proposal to management or staff, or respond to a crisis? We work on the words, the content. How many actually rehearse the presentation of

easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi

the ideas and critique it? Is it any wonder we do not do a better job of presenting our ideas?

Words are important. On the other hand, nonverbal communication carries most of meaning when you talk to another. Inflection (how the voice is used) also carrie

nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically

s a significant portion of the meaning. You not only need to know what to say, it is very important to work on how you say it.

Here are some of the ways nonverbal messages are conveyed:

Tone of voice: Varying both volume and spee

and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ

d is important to make your voice interesting to others. Voices with a lower pitch have more authority than high-pitched voices.

Facial expressions: Smiling, good eye contact and listening have a strong positive effect on others.

ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi

Physical appearance and manner: Posture, handshake, gestures, energy level and use of humor affect your message delivery.

Dress: Neatness counts. Darker colors command more respect. Make sure shoes are shined

ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

Following aspects would a

. Conservative classic styles work best to get a good response from others.That is a lot to think about, but here is an easy way to remember what you need to do to increase your credibility. No matter how nervous you feel inside, using the follow

dd to the challenges in developing combination products:

Which markets to tap where the combination products can do fairly well?
Which combination prod

ing five tips will help you appear confident when you speak to others. When you speak, remember S.P.E.A.K.*

S is for smile. It is one of your best communication tools. It always helps you make a good first impress

cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin

ion, and it helps make others want to listen to you. Most managers need to smile more.

P is for posture. How you stand or sit makes a big difference. Your physical stance tells others how you feel about yourself. Confident people s

tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen

tand tall and sit straight.

E is for eye contact. A person who is believable and honest "looks you right in the eye." Do not stare, but look at a person's face for at least three seconds before moving on to look at another person.

t?

As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel

f you are talking to a group, give your message to one person at a time. (This is important in the U.S. culture, but eye contact may have a very different meaning in another culture. If you are traveling abroad or meeting managers from other countries, lea

ping new procedures for reviewing their safety, efficacy and quality.

Professional from academic institutions, pharmaceutical industries, health care indust

rn the cultural differences. In most of the rest of the world, you do not give eye contact to show respect for the person.)

A is for animation. Show you are interested in your subject with your energy and animation. Be enthusiasti

y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products

c. Animate your voice by speeding up and slowing down, talking louder and softer at times. Make your face animated. A is also for attitude. Make sure you feel good about yourself and what you are doing. It is almost impossible to get someone excited about

.

As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de

your product or service if you are not excited yourself.

K is for kinetics or motion. Use your hands and arms to make gestures that support your words. Use two-handed, symmetrical gestures, and hold your hands high when gesturing

elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

Companies that provide selfless information through particip

- at about the chest level.Remember S.P.E.A.K. when you speak, and you will boost your credibility in conversations and presentations. You will be much more persuasive, and people will respond more favorably to you and your ideas

tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

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You don't write a resume every day. So you can't be expected to do it flawlessly every time, right? After all, you're not a professional. Well, I am. My team and I have written or edited nearly 5,000 resumes over the past nine years. And there are a handful of secrets we use to get the job done, and get our clients hired. Now, for the first time, I'd like to share with you three of my proven methods for writing a resume that gets results. Fast.

The subject is constantly in the news and may decide the next national elections - the infamous jobless recovery. More than 8 million Americans are out of work with another 4 million underemployed or no longer looking for work. Good manufacturing, technical and services jobs are being shipped to India, Asia, and other developing countries. The mood of the middle and working class becomes more pessimistic, the outlook for their immediate future more grim.

Quality Customer Service is attitude. Whatever you do, do it with a positive attitude. If you don't enjoy what it is you do, then do something else. Life is too short to be miserable at a job you hate.

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