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Just Other Articles - Understanding Generational Differences
For the first time since the Industrial Revolution there are four different generations with four
According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product
different approaches to the world of work. These differences can be of value to the organization
; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.
Examples of combination products may in
Examples of combination products may in
R it can create great conflict within the workforce.
The first step in utilizing these
The first step in utilizing these
lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.
ifferences and minimizing conflicts is to understand the differences. Following is a brief recap
here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe
f each generation:
VETERANS (1922-1943)
• Defines workplace based on military or c
VETERANS (1922-1943)
• Defines workplace based on military or c
d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.
Combination pro
Combination pro
hurch hierarchy.
• Respect for authority with clear privileges given to each level in the org
• Respect for authority with clear privileges given to each level in the org
ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc
nization.
• Expect and deliver no-nonsense performance.
BABY BOOMERS (1943-1960)
• Expect and deliver no-nonsense performance.
BABY BOOMERS (1943-1960)
easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi
br>• Self-esteem and happiness are driving factors.
• Driven by passion and need to make a di
• Driven by passion and need to make a di
nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically
ference.
• Desire social/team environments with personal recognition for their hard work.
• Desire social/team environments with personal recognition for their hard work.
and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ
r>• It they believe in the vision of an organization, they will give 110% of self in hours and com
ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi
itment. (If they don’t, watch out.)
• Invented the 60-hour workweek and “thank god it’s Mond
• Invented the 60-hour workweek and “thank god it’s Mond
ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.
Following aspects would a
Following aspects would a
y”.
GENERATION X (1960–1980)
• Desire independence and “hands off” management.
GENERATION X (1960–1980)
• Desire independence and “hands off” management.
dd to the challenges in developing combination products:
Which markets to tap where the combination products can do fairly well?
Which combination prod
Which markets to tap where the combination products can do fairly well?
Which combination prod
>• Demand balance between personal life and career.
• See themselves as an equal player to AL
• See themselves as an equal player to AL
cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin
L ages.
• Desire to be evaluated by merit not seniority
• Respect comes from competency
• Desire to be evaluated by merit not seniority
• Respect comes from competency
tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen
What would be the developing cost?
How to tackle the risks encountered during combination product developmen
OT hierarchy.
NEXTERS (1980-current)
• Expect economic prosperity.
• Recogniz
NEXTERS (1980-current)
• Expect economic prosperity.
• Recogniz
t?
As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel
As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel
they are in high demand because there are not enough of them.
• Used to a global world.
• Used to a global world.
ping new procedures for reviewing their safety, efficacy and quality.
Professional from academic institutions, pharmaceutical industries, health care indust
Professional from academic institutions, pharmaceutical industries, health care indust
• Technologically very savvy.
• Can access and use information and knowledge quickly.
•
• Can access and use information and knowledge quickly.
•
y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products
Will value new knowledge and a quick paced environment.
As you review the differences,
As you review the differences,
.
As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de
As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de
ou can see the challenges of mixing the various mindsets within one organization. Awareness allow
elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.
Companies that provide selfless information through particip
Companies that provide selfless information through particip
the players to identify the differences and proactively work towards positive conflict resolution
tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products
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