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What's in a name? Well for performance measures, there's a lot in how they are named. Different organisations, in their performance measure experiences, have helped me see that what we call each

According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product

of our performance measures can have a big impact on how useful those measures are. Here are five of the tips I'd recommend you consider when you want to formalise a particular measure in your

; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

Examples of combination products may in

organisation (you don't have to use them all, though):

* unique name

* accompany with a description

* motivating language

* adopting industry standards

* 5 words or less

* leave the target

lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

out

Tip #1: give each measure a unique and specific name

A transport company I have worked with measures hundreds of things. One of them is the number of orders for deliveries. A pretty strai

here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe

htforward measure, you might think. Except that depending on who reports it, it is called different things, so users of the reports never know exactly what they are looking at.

Make sure the ad

d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

Combination pro

opted name is the one that is used where ever and when ever that measure is reported.

Tip #2: accompany every measure name with a description

Have you ever been frustrated by a report where a

ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc

name like "Customer Loyalty Index" sits above a chart, and you have no idea what the numbers mean?

Use a sentence that describes what your measure is, giving more information than any name can.

easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi

You might like to include things like the type of statistic (e.g. average or percentage), for what population (e.g. all employees versus non-managerial employees), and what the construct of the

nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically

measure means (e.g. have attained all competencies associated with their current roles).

Tip #3: use engaging and motivating language

I've recently worked with an organisation whose people are

and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ

very creative, and they inspired me with their approach to naming measures: they used very emotive exclamations as measure names. For example, "You can't keep me away!" as the name for a measur

ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi

of customers coming back for more.

Play with using affirmations, catch cries, headlines or other sensory rich statements to name measures.

Tip #4: adopting industry naming standards

In the p

ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

Following aspects would a

rocurement industry, how fast inventory is turned over is a commonly used measure, and most often, it is referred to as 'Inventory Turn'.

If you're using measures that are accepted more widely

dd to the challenges in developing combination products:

Which markets to tap where the combination products can do fairly well?
Which combination prod

in your sector or industry, adopt the naming conventions that are already accepted.

tip #5: use five words or so in the name

Too few words in a measure name can be as bad as too many. "Custome

cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin

r Index" says virtually nothing, whereas "The percentage of customers that either strongly agreed or agreed that our service is better than any of our competitors" is too long. A balance might b

tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen

struck half way between the two: the measure name of "Compared to Our Competitors" with a description matching the longer statement above.

Aim for writing you measure names in around 5 words,

t?

As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel

and fine-tune it from that starting point.

Tip #6: leave out the target

"Reduce waste going to landfill by 20% next year" is not a measure, but a goal (or objective if you prefer). The measure

ping new procedures for reviewing their safety, efficacy and quality.

Professional from academic institutions, pharmaceutical industries, health care indust

is actually the amount of waste going to landfill. The rest of it is really the target and timeframe.

Because measures often outlive their targets (that is, a single measure may have several t

y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products

rgets throughout its lifetime, each subsequent target encouraging further improvement), name your measure before you frame it in a goal or objective statement.

The advantages of well named meas

.

As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de

ures

Irrespective of whether you take on these ideas for naming measures or not, you'd have to acknowledge that when measures are named well, they get higher recognition, greater ownership, and

elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

Companies that provide selfless information through particip

far less confusion. So thoughtful naming of your measures is one little thing you can do toward simplifying an activity that probably already causes you more rework than you dare to think about

tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

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Article with a number of great tips on preparing for your legal job interview including questions which may arise.

It is a common known fact that it is far cheaper to keep an existing customer then it is to acquire a new customer. With this fact in mind you need to do everything possible to keep your existing customers happy and find complimentary products to offer your existing customers.

Most people know that a Sunny Saturday is the best day of the week to have a car wash fundraiser. But what if you cannot have a car wash fundraiser on a Saturday? What if the business location you have available is too busy on Fridays and Saturdays, but it can be used on Sunday?

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