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    John Wooden (a.k.a. The Wizard of Westwood) is arguably the most successful coach in the history of college basketball. I recently gained new insight into his brilliance from a friend who was privileged to witness The Wizard at work at a routine practice session during
    According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product
    his glory years at UCLA.

    Beginning with The End in Mind

    Wooden's final practice assignment for his players was a simple exercise in free throw shooting. Players were permitted to end their practice session after making ten successive free throws. On that partic
    ; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

    Examples of combination products may in
    lar day, UCLA's All-America point guard, Henry Bibby was the first player to stroll off the court to the comfort of the locker room and a warm shower. He completed the assignment with perfect, ten for ten efficiency.

    Successful basketball coaches know that free throw s
    lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

    ccess frequently determines the outcome of a game. Many coaches routinely require their players to shoot 100 free throws at every practice. Is this a more effective approach than Wooden's? Would Henry Bibby have been a better player if he was required to shoot 100 free
    here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe
    hrows daily instead or just those ten? Which measurement is the more effective?

    The Wisdom

    John Wooden's wizardry in this example lies in his understanding of the difference between activity and achievement. While Wooden's competitors focused on the activity of
    d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

    Combination pro
    shooting, UCLA's players focused on the desired result. When the desired result was achieved (consistent, repeatable success), the players were instantly rewarded. Coach Wooden's record speaks for itself. His players established habits of excellence.

    ------------------
    ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc
    ---------------------------------------------

    John Wooden (a.k.a. The Wizard of Westwood) is arguably the most successful coach in the history of college basketball. I recently gained new insight into his brilliance from a friend who was privileged to witness The Wizar
    easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi
    at work at a routine practice session during his glory years at UCLA.

    Beginning with The End in Mind

    Wooden's final practice assignment for his players was a simple exercise in free throw shooting. Players were permitted to end their practice session after mak
    nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically
    ng ten successive free throws. On that particular day, UCLA's All-America point guard, Henry Bibby was the first player to stroll off the court to the comfort of the locker room and a warm shower. He completed the assignment with perfect, ten for ten efficiency.

    Succes
    and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ
    ful basketball coaches know that free throw success frequently determines the outcome of a game. Many coaches routinely require their players to shoot 100 free throws at every practice. Is this a more effective approach than Wooden's? Would Henry Bibby have been a bette
    ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi
    player if he was required to shoot 100 free throws daily instead or just those ten? Which measurement is the more effective?

    The Wisdom

    John Wooden's wizardry in this example lies in his understanding of the difference between activity and achievement. While W
    ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

    Following aspects would a
    oden's competitors focused on the activity of shooting, UCLA's players focused on the desired result. When the desired result was achieved (consistent, repeatable success), the players were instantly rewarded. Coach Wooden's record speaks for itself. His players establi
    dd to the challenges in developing combination products:

    Which markets to tap where the combination products can do fairly well?
    Which combination prod
    hed habits of excellence.

    ----------------------------------------------------------------

    We are what we repeatedly do. Excellence then is not an act, but a habit. - Aristotle

    ----------------------------------------------------------------

    How can you ap
    cts are meaningful and rational?
    Which therapeutic categories to select?
    Which Combinations can address unmet needs of the patients?
    Do combin
    ly this subtle, yet powerful wisdom to personal and organizational achievement throughout your organization?

    In how many organizations do you see managers routinely working twelve hour days? Is their focus on taking one hundred shots or making ten? Is there an unwr
    tions increase the patient compliance?
    What would be the developing cost?
    How to tackle the risks encountered during combination product developmen
    tten rule that no one leaves work before the boss? Do you have sales people shooting hundreds of shots at unqualified accounts? As you look at all of these examples, is your organizational focus on taking one hundred shots or making ten?

    How have you valued activity ov
    t?

    As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel
    r achievement? Could you become vulnerable to a superior competitor, like John Wooden? Are there Henry Bibbys in your organization whose star potential is being squandered by requirements for unfocused activity? At what cost? Do you reward those who take their 100 shots
    ping new procedures for reviewing their safety, efficacy and quality.

    Professional from academic institutions, pharmaceutical industries, health care indust
    the same as those who efficiently go ten-for-ten? We are what we repeatedly do. Excellence then is not an act, but a habit. - Aristotle

    ----------------------------------------------------------------

    How can you apply this subtle, yet powerful wisdom to personal
    y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products
    nd organizational achievement throughout your organization?

    In how many organizations do you see managers routinely working twelve hour days? Is their focus on taking one hundred shots or making ten? Is there an unwritten rule that no one leaves work before the bos
    .

    As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de
    ? Do you have sales people shooting hundreds of shots at unqualified accounts? As you look at all of these examples, is your organizational focus on taking one hundred shots or making ten?

    How have you valued activity over achievement? Could you become vulnerable to a
    elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

    Companies that provide selfless information through particip
    uperior competitor, like John Wooden? Are there Henry Bibbys in your organization whose star potential is being squandered by requirements for unfocused activity? At what cost? Do you reward those who take their 100 shots the same as those who efficiently go ten-for-ten


    tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

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