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Just Other Articles - Do You Promote From Within?
Most organizations are proud of their practice of promoting their own employees.
- It fosters your organization's values and culture.
According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product
; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.
Examples of combination products may in
Examples of combination products may in
itfalls
Without proper precautions, promoting from within can be perilous. How? Well intentioned organizations take their
Without proper precautions, promoting from within can be perilous. How? Well intentioned organizations take their
lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.
uper producers and promote them to super-visors without providing the new skills needed to succeed at the new posit
here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe
on. The super producers who have mastered the technical aspects of their job suddenly need to utilize unrefined soft skills<
d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.
Combination pro
Combination pro
em> in their new management position. Skills like communication, motivation, delegation, time management and decision making are critical to success. Wher
ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc
do newly promoted supervisors acquire these skills? They're super technicians! We assume they will be su
easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi
er managers?
A Familiar Example
How many times have you seen a top performing sales person fail when promoted to sales manager? W
A Familiar Example
How many times have you seen a top performing sales person fail when promoted to sales manager? W
nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically
at happens when this occurs?
- The skills needed to succeed as a manager differ from those of a sales producer.
- The
and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ
previously super sales person struggles in his new role managing previous peers.
Sales force productivity and morale
ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi
drops.
The promoted manager is either terminated or returns to the field either in disgrace or for a competitor.
ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.
Following aspects would a
Following aspects would a
ul> What does this episode cost a company in lost sales and productivity? Is the same practice repeated in other departments with similar results?
dd to the challenges in developing combination products:
Which markets to tap where the combination products can do fairly well?
Which combination prod
Which markets to tap where the combination products can do fairly well?
Which combination prod
ong> Management eventually faces a dilemma.
Do you reprimand, demote or even terminate your former rising star?
Do you reprimand, demote or even terminate your former rising star?
cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin
ong>
What's the Solution?
How do you promote your super technicians and super producers without jeopardizing product
What's the Solution?
How do you promote your super technicians and super producers without jeopardizing product
tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen
What would be the developing cost?
How to tackle the risks encountered during combination product developmen
vity and the futures of your most promising talent? Understand there is a difference between promotions based on technical proficiency
t?
As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel
As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel
trong>and developing your own leadership. The difference lies in assessing and developing the elements necessary to assure a new
ping new procedures for reviewing their safety, efficacy and quality.
Professional from academic institutions, pharmaceutical industries, health care indust
Professional from academic institutions, pharmaceutical industries, health care indust
manager's success.
Developing your own leadership requires robust processes for development of the people skills,
Developing your own leadership requires robust processes for development of the people skills,
y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products
u>attitudes and focus to assure promoted managers' success.
Establishing programs for leadership development
Establishing programs for leadership development
.
As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de
As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de
an avoid costly promotion failures and positively impact the bottom line by improving the effectiveness of your management talent.
An effective leadersh
An effective leadersh
elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.
Companies that provide selfless information through particip
Companies that provide selfless information through particip
p development program could be considered as a promotion insurance policy that pays career long dividends
tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products
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