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    You delegate a lot, but are you really getting work done through people?

    Let’s look at delegation carefully. Theory says you should offload the routine, freeing you to focus on strategic issues.
    According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product
    You see this as managing, not doing. But aren’t you just switching the focus of doing from implementation to strategic thinking? Instead of getting tasks done, now you’re doing the big picture t
    ; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

    Examples of combination products may in
    hinking. So, you’re still a doer.

    If the point of delegation is just to free you up to do the interesting stuff, then maybe you’re operating like the managing partner in a law firm. In this role
    lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

    you want fully competent subordinates who can work without bothering you too much. This frees you to focus on your own legal case load, the interesting work you were trained to do. But if you ne
    here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe
    ed to coordinate the input of diverse team members to create a single, unified output, then you have to work more extensively through people, not just make time for yourself to do what interests
    d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

    Combination pro
    ou.

    Let’s get back to basics. I’m sure we agree that management means getting work done through people. But what sort of work are we talking about? In the good old days, work meant doing tasks,
    ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc
    getting things done. Now, we work in a world where knowledge is king, not static information, but the ability to think creatively, to develop novel solutions and to be innovative. Work has shifte
    easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi
    d from physical to mental. Thinking smart is now front and center.

    To get physical work done through others, you obviously have to ask them to do it, but to get people to think more creatively o
    nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically
    r broadly you need to ask them questions like: What do you think? What do you see as the options for dealing with this issue? What are the pros and cons of your preferred option? What obstacles
    and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ
    do you foresee? How do you propose to get around them?

    Asking questions means being a facilitator, catalyst or coach rather than a doer. Now, you are not doing the thinking or problem solving, y
    ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi
    u are stimulating others to do it. So, now you have two tools for getting work done through people: delegation and facilitation. Projects and other tasks can be delegated, but when would you use
    ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

    Following aspects would a
    facilitation? The mental work you need to get done through people is precisely the interesting strategic stuff you thought you should reserve for yourself. But why should you do this? The reason
    dd to the challenges in developing combination products:

    Which markets to tap where the combination products can do fairly well?
    Which combination prod
    is that you can’t get the most out of people by just offloading the easy stuff onto them. To really motivate, engage, develop and retain them, you need to involve them in the creative aspects of
    cts are meaningful and rational?
    Which therapeutic categories to select?
    Which Combinations can address unmet needs of the patients?
    Do combin
    your work. Sure, you can delegate some of this thinking too, but brainstorming as a group is proven to yield better decisions than any one person can make alone. Your role is to be a catalyst in
    tions increase the patient compliance?
    What would be the developing cost?
    How to tackle the risks encountered during combination product developmen
    such brainstorming sessions, using questions to strike the right balance between challenge and support so people are forced to think harder while still feeling safe to say what they really think.
    t?

    As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel

    Not only do we have mental as well as physical tasks to do, but managers also have to manage complex projects that require coordinating inputs from diverse specialists. Getting this type of work
    ping new procedures for reviewing their safety, efficacy and quality.

    Professional from academic institutions, pharmaceutical industries, health care indust
    done through people calls for even more complex facilitative skills. Here it is not just a matter of asking stimulating questions but of continually liaising between your team and your client so
    y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products
    that you can adapt as your understanding of the client’s needs are refined and you learn what works as the project unfolds. Getting the best out of people requires a combination of skills: getti
    .

    As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de
    ng the right people doing the right things, delegation and the facilitation of brainstorming to solve problems. The key point here is to avoid relying on yourself to come up with the answers. You
    elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

    Companies that provide selfless information through particip
    r role is to be a catalyst, facilitator and coach at least 80% of the time if you adhere to the 80/20 rule.

    So, delegation is not enough if you want to see yourself as managing rather than doing


    tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

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