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The other day someone asked me for one of my informational brochures. As I was

According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product

giving her the piece I stated that if I were printing these today it would be

; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

Examples of combination products may in

a little different. The piece was only about two months old and already the wa

lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

y I wanted to communicate things had changed slightly. Then I got to thinking.

here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe

If I were to print informational brochures six months from now, they would pr

d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

Combination pro

obably be a little different too. Don't get me wrong. I am a big believer in

ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc

consistency of marketing. However, in today's business environment especially

easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi

as fast a pace as our business develops, things change...sometimes minutely and

nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically

sometimes in a big way. What do you do?

What I do is to keep my printed mate

and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ

rials updated with my current thinking on my computer. That means if I have a

ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi

new idea or thought or way of saying something to my prospects I put it right i

ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

Following aspects would a

n my pieces even though I may not print off more for a month or longer. Develo

dd to the challenges in developing combination products:

Which markets to tap where the combination products can do fairly well?
Which combination prod

ped a new product? Put it right in your flyer now instead of waiting until the

cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin

last minute. Come up with a better way to explain what you do? Update your br

tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen

ochure while you are thinking about it rather than waiting until you need to pr

t?

As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel

int 500 more and don't have time to change the copy. Keep your marketing piece

ping new procedures for reviewing their safety, efficacy and quality.

Professional from academic institutions, pharmaceutical industries, health care indust

s current at all times and you will save a lot of hassle when you need them.

A

y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products

s a matter of fact, why not jot down an action task in your list to review all

.

As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de

of your pieces as soon as you can. Update them with your current thinking. An

elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

Companies that provide selfless information through particip

d then practice keeping them updated between printings as your business evolves

tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

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Your business is a system of interdependent parts each feeding on the next to determine your ultimate success

Advertising has always been considered essential for establishing the credibility of an individual or company. The main advantage of disseminating information through large posters is that the image of the things being advertised is much clearer. The usage of words in large posters should be such that you are able to covey your message in the much less words than required.

Managing cash flow is what separates good companies from the truly successful ones. Indeed, your ability to monitor the cash flow of your business can be the vital difference between profit and loss.

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