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Communication is the basis of who you are as a manager/leader in business. The rules are simple and the good news is that you can learn them and develop your ski

According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product

lls...and it's quite easy! Here's the low-down on great Communication:-

The best communicators...

Keep It Simple

Great Communication is about

; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

Examples of combination products may in

making what you say very easy to understand. Just realise that important messages get across better without loads of technical jargon or 4 (or more!) syllable wo

lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

ds. Less is definitely more.

Know Their Audience

It is important to understand that there are different levels of message for different groups of pe

here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe

ple. This is not demeaning those different groups - indeed, it honours them that you have taken the time to think of them. Be aware of who you are talking to and

d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

Combination pro

pitch the message accordingly.

Listen Well

The best Communication is as much about listening, as what you say. It's the 'two ears/one mouth' thing

ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc

keep how you use them in proportion. People love it when you listen to them and you will learn much more about them and their situation. Check out Dale Carnegie

easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi

s 'How to Win Friends and Influence People' - a fantastic little book that's stood the test of time.

Pay Attention

It is important that when

nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically

ou are in dialogue with someone, be it on the phone, face-to-face or in a group, that you give them your full attention. If you go off-message because of interru

and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ

ption or distraction you will lose them and your credibility.

Honour The Audience

All inputs from others is valuable, very valuable. So ensuring tha

ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi

when folks have taken the time, effort and, yes, courage to speak up, that you treat them with respect and gratitude.

Realise Their Responsibility

ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

Following aspects would a

etting the message across is the responsibility of the person giving the message. It is no good saying, 'Well, I meant that...'. You need to sharpen your Communi

dd to the challenges in developing combination products:

Which markets to tap where the combination products can do fairly well?
Which combination prod

ation skills up, if things go wrong and look inside yourself at the possibly mixed messages you are giving and refine them in the future. Learning is good!

cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin

Follow Up

By writing up important messages and circulating them, just to confirm. It's a bit of a chore, but it makes sure that things are really clear -

tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen

especially great for those who are less auditory and more visual.

Are Heard

You speak with authority and in an easy to understand language - and you

t?

As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel

captivate. People leave you thinking - 'hey, I can go for that' and 'what a nice guy (or gal!)' Great communicators have this innate skill.

Build Rapport

ping new procedures for reviewing their safety, efficacy and quality.

Professional from academic institutions, pharmaceutical industries, health care indust

Easily

It's like an old friend pops by for a chat. The best communicators truly have a charismatic skill which enables them to settle in very, very easily.

y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products

Hard to learn, but very noticeable.

Check Understanding Frequently

'What did you take from that message?' or 'Was what I said clear?'. Two simple ye

.

As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de

key questions which activate that feedback loop. Never assume that your message is the one that everyone has received - it's worth checking out.

So there

elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

Companies that provide selfless information through particip

t is - Communication in Ten easy steps. Get these right and it will significantly help your management performance, that of your people and your business overall

tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

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Have you streamlined your business with innovative equipment and progressive training, yet, efficiency eludes you? Do you cringe when you hear the words human error? Is the cash register too quiet and the standard office operating procedure chaotic and unproductive? How can you make your business run smoother and demand optimum performance from your team without becoming more stressed yourself? Stress is your company’s worst enemy. The cost in health care, mistakes on the job, troubled family lives and unpleasant work environments often add up to lost revenues for your company. Take a moment to step back and incorporate some stress reducing techniques regarding noise at the workplace. These tips will help management be more successful with employees and employees more successful with customers. Stress-reduction will always help to improve your bottom-line numbers.

More often than not when talking about advertising materials people always tend to perceive them as a tool that benefits companies. However what they do not know is that, these materials keeps them informed and aware of the latest updates and newest products the company has.

Many companies today are being led by individuals who don't seem to be able to motivate anyone. If North American business is to compete in the 21st century; someone better give these people a wake up call.

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