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It's very easy for a business owner or manager to fall into the trap of condemning one of their

According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product

team as a no-hoper or a problem child.

It may turn out that this person shouldn't be on your

; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

Examples of combination products may in

eam however as Abraham Lincoln once said about someone he had a problem with - "I don't thin

lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

k I like that man, I must get to know him better."

Of course, we're not just talking about dif

here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe

icult members of your team; we're talking about all of them and how important it is to underst

d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

Combination pro

and them as individuals. It's important because it's important to them.

As Dr Phillip C McGra

ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc

says in his book - Life Strategies - "The number one need among all people is acceptance." Yo

easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi

ur team want to know that you accept them from a work point of view but they also want you to a

nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically

cept them just for who they are.

Find out as much as you can about your team; their backgroun

and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ

d, where they're from, families, pets hobbies, sports and their views on the world. Find out

ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi

heir philosophies and faiths; how they think and how they feel. Just think about it like any ot

ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

Following aspects would a

her relationship - what do you want to know about this person?

Now I'm not suggesting you sit

dd to the challenges in developing combination products:

Which markets to tap where the combination products can do fairly well?
Which combination prod

round all day gazing into each others eyes or spend half the night on the phone. I'm suggestin

cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin

g you do this over time and slowly but surely, build up your understanding of this person. I

tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen

lso know that you're starting to get a bit nervous about this and might think its prying.

You

t?

As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel

might also be thinking that your team members won't want you to get to know them that well. Wel

ping new procedures for reviewing their safety, efficacy and quality.

Professional from academic institutions, pharmaceutical industries, health care indust

let me reassure you - most of them will if it's done discretely. Almost everyone wants to kn

y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products

ow that someone is genuinely and positively interested in them. They may not always give that

.

As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de

mpression by their demeanour but trust me - they want to know you care; they want acceptance fr

elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

Companies that provide selfless information through particip

om you. If they know you care about them, then your relationship will be much more productive

tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

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You never get a second chance to make the first impression. In this fast-paced world you have to move ahead of your competitors. It is no longer big fish eat small fish, it is now fast fish eat slow fish! Your clients are always comparing services and you want to be seen using the latest video streaming technology and communicate effectively and not stick with the old methods of ordinary email. Be ahead of your competitors with video email!

An article at CNN lists academic research scientists as one of the top three “Big jobs that pay badly”. The article states that this career track has “one of the most disproportionate ratios of training to pay”.

You wouldn't expect a funeral director to do stand-up comedy as he's showing you his line of coffins, would you? And you wouldn't want your surfing instructor to be unduly somber as he towed you into shark infested waves, would you? Of course, not! We want people to act APPROPRIATELY, given our expectations and circumstances. This is the key standard to which all of us should aspire if we're selling or servicing customers, says Dr. Gary S. Goodman, best-selling author, top keynote speaker and seminar producer, and consultant to the Fortune 1000.

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