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Creativity can be defined as problem identification and idea generation whilst innovation can be defined as

According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product

idea selection, development and commercialisation.

There are distinct processes that enhance problem identi

; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

Examples of combination products may in

fication and idea generation and, similarly, distinct processes that enhance idea selection, development and

lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

commercialisation. Whilst there is no sure fire route to commercial success, these processes improve the pro

here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe

bability that good ideas will be generated and selected and that investment in developing and commercialisin

d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

Combination pro

those ideas will not be wasted.

The mere definition of innovation implies a break from the past, something

ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc

new. However, one of the crucial aspects that many innovators fail to consider is the power of emotional at

easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi

tachment to existing products, methods and practices.

Two good examples include New Coke and British Airway

nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically

.

Forced to address the issue of losing market share to Pepsi, Coke came up with New Coke only to find that

and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ

existing customers equated Coke with America itself. Not only was Coke a symbol of America but Coke grew up

ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi

with America in the Twentieth Century. It was as American as arrogance and Thanksgiving. Changing it meant t

ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

Following aspects would a

ampering with people’s identity.

British Airways re-branded itself by taking away the national flag on its

dd to the challenges in developing combination products:

Which markets to tap where the combination products can do fairly well?
Which combination prod

tailfin and modernising with designs of arts and crafts from around the world. Much to the chagrin of its cu

cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin

tomers and accountants. The outcry caused BA to rethink and revert back to its former true Brit self.

Emoti

tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen

onal attachment is one of the factors that can be measured along the S-curve, a model for predicting the pra

t?

As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel

tical impediments that may inhibit successful innovations.

These topics are covered in depth in the MBA dis

ping new procedures for reviewing their safety, efficacy and quality.

Professional from academic institutions, pharmaceutical industries, health care indust

sertation on Managing Creativity & Innovation, which can be purchased (along with a Creativity and Innovatio

y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products

n DIY Audit, Good Idea Generator Software and Power Point Presentation) from http://www.managing-creativity.

.

As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de

om.

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You are f

elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

Companies that provide selfless information through particip

ree to reproduce this article as long as no changes are made and the author's name and site URL are retained

tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

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Any conflicts involving customers, employees or suppliers, or a partner, is very disruptive. Disputes and conflicts cannot be allowed to escalate because of the damage they can cause. There are ways of dealing with disputes, to arrive at an agreement or resolution where all parties concerned are satisfied.

Employers who place classified ads in newspapers often remark at the high number of resumes/responses they receive. Many, they say, do not qualify for the job advertised. To improve your chances of finding the right candidates for your jobs you must place classified want ads where your target audience will see them.

“When I was a child, I always thought the world was mine, A stomping ground for me, full of opportunities. I always had this attitude that I was going to go out into the world and do all the things I...

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