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In the first part of this two part article, I talked about the importance of character in leadership. After all, the best leadership involves the people bonding with the leader in deep, human, emotional ways. The passive way of looking at character is th

According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product

at the bonding won't happen if the people are confused about or disdain your character. But there is also an active way of looking at character: You can use aspects of your character to actually promote results. Your best character traits can be turned re

; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

Examples of combination products may in

ults-multipliers. Here's how.

By the way, the results I'm talking about don't necessarily have to be organizational results. Many leaders have used my processes in their lives outside their organizations, with teenagers or with their spouses, for example

lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

and not simply as a "leadership" process. Who you are as a leader should be intertwined with who you are as a person. If your leadership is not your life, you diminish both your leadership and your life.

To begin with, select any one of the character tra

here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe

ts you identified in Part One. We will focus on ways to use that trait to get increases in results, however you define those results.

For example, the trait "always ready to forgive" can be a results driver, because it enables you to clear the air with t

d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

Combination pro

e people you need to help you get results. After all, if you're always ready to forgive slights and perceived slights, you avoid blame shifting and finger pointing — both impediments to organizational results.

Epictetus (AD 55–135), another stoic philosop

ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc

er, said, "Small-minded people habitually reproach each other for their own misfortunes. … Those who are dedicated to a life of wisdom understand that the impulse to blame someone or something is foolishness. … The more we examine our attitudes and work on

easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi

ourselves, the less we are apt to be swept away by stormy emotional reactions in which we seek easy explanations for unbidden events."

Although one's relationships in leadership are predicated on results, the most effective results-producing relationships

nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically

arise when these relationships ultimately have nothing to do with results, when people respond to you not just as a leader but simply and profoundly as a human being.

Get your values and your character right and the rest of leadership is a matter of detai

and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ

s. After all, freedom isn't just in what you make happen, it's also in what you let happen.

Furthermore, have the character trait you are acting on be a solution to your audience's needs.

Put the character/solution into the soup of a results-challenge an

ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi

then simply observe what cooks up. In other words, in a situation calling for results, act on the character trait you want to emphasize — in this case, being always ready to forgive — and observe the results.

Of course, with this trait, your effort won't

ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

Following aspects would a

work unless there are hard feelings in the air, but finding someone exhibiting such feelings shouldn't be difficult — if you're leading well. If your leadership challenges don't lead to some people feeling overburdened, you're not challenging them enough.

dd to the challenges in developing combination products:

Which markets to tap where the combination products can do fairly well?
Which combination prod

Take action with a group of people or an individual. You might say something like, "I know we've had hard feelings, and if there's blame to be handed out for causing them, you can look to me. But, as the first step in going after the new results, let's s

cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin

art with a fresh slate."

When focusing on this particular character trait, it's important to avoid setting up conditions. Saying, for example, "If I do this, I expect you to do that" depreciates the trait. Character should exist without conditions, in you

tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen

and for you, regardless of outside influences such as other people's opinions. Otherwise, they wouldn't be lasting character traits, but changeable sensibilities.

When we're dealing with character and results, we can't expect to force the results. Let the

t?

As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel

grow naturally out of the interaction. It's like putting a seed crystal into a supersaturated solution. Given the proper solution and the right tension, you get an organic eruption of crystals. That's why I emphasize that you should understand and acquire

ping new procedures for reviewing their safety, efficacy and quality.

Professional from academic institutions, pharmaceutical industries, health care indust

the power of being be an observer.

Focus on putting the trait into action as a solution for the needs of your cause leaders in order to increase results.

Remember, the trait of always being ready to forgive is just one of many you can work on. No matter

y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products

hich trait you're developing, use the process I've just described to manifest it for results.

In the long run, the important thing about leadership is not what we achieve but who we become in our achievements. A focus on our character, not only for the s

.

As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de

ke of character itself but also for the kinds of results character engenders, will make that becoming a treasure of our lives.

2005 © The Filson Leadership Group, Inc. All rights reserved.

PERMISSION TO REPUBLISH: This article may be republished in new

elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

Companies that provide selfless information through particip

letters and on web sites provided attribution is provided to the author, and it appears with the included copyright, resource box and live web site link. Email notice of intent to publish is appreciated but not required: mail to: brent@actionleadership.co

tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

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When you are the change leader you better make sure you have followers. You need to look behind you and make sure you understand why your followers are there? Most leaders don't understand the four reasons people follow you but you can. Read on now ...

Transport operators who provide a public service are often faced with criticism from all sides. Online surveys are the ideal tool for transport operators to gain valuable feedback from their customers but also promote the improvements they have made and help maintain staff moral by being able to measure customers comments.

If you have integrity, nothing else matters. If you don’t have integrity, nothing else matters. -- Alan K. Simpson

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