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You have been named a new leader in your organization, or you are a long time leader with some new people in your organization. Or maybe you aren’t a formal leader but are working on an important new project. Or perhaps you are staff person with expertise

According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product

that can benefit the business… but only if you can get others to see your perspective.

These are just four situations where having the ability to be more influential could make a big difference in our effectiveness.

Regardless of our role, rank or seniorit

; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

Examples of combination products may in

; no matter what our job, we can all benefit from being more influential. After all we are all trying to influence others all day long.

One key to achieving that greater influence is credibility.

Credibility

Enhancing your credibility with others

lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

s one of the best ways to become more influential. People want to follow the advice and counsel of those with expertise, and you want to be one of those people!

It is not enough to be an expert on a subject matter or a situation though. You must also be p

here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe

rceived as an expert. That perception comes from how you carry yourself and interact with others on this subject AND in every other way as well. You see, credibility is more than just expertise. Credibility is a combination of expertise and trustworthines

d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

Combination pro

.

Kevin Hogan, in The Science of Influence states it as a formula:

Credibility = Expertise + Trustworthiness.

Very few people can maintain great influence without both parts of this equation. There are certainly situations where the expertise is so profou

ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc

d that idiosyncrasies and even rudeness will be tolerated because the person is so knowledgeable. This is likely not the case for all of us.

On the other hand, there are situations where you have likely trusted someone so much that they were credible on su

easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi

jects they might not have been so expert about. They were still influential with you because of that extremely high trust level. After all, you reason, they care enough about me that they wouldn’t steer me wrong with their advice or suggestions. These cas

nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically

s too, are isolated.

So we need to work on both parts of this combination in order to become more influential.

Expertise

Expertise is certainly a good place to start. If you are an IT professional you better know a router from a right click. If y

and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ

u are in finance, you better know a payment from a promissory note. That is basic expertise, and only a starting point. To greatly increase your influence through your credibility, you must develop your knowledge and expertise consistently and continuously

ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi

far beyond those basics.

There are many ways to do this:

• Continuing education

• On-going reading

• Using your skills in volunteer or community organizations

…to name a few.

And as I mentioned before having the expertise is important, but being percei

ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

Following aspects would a

ved as having it matters much more. Perception is everything. It might not be fair, but it is how the world works.

Changing perceptions, especially of people you have worked with for a long time, won’t happen overnight. But by consciously building your e

dd to the challenges in developing combination products:

Which markets to tap where the combination products can do fairly well?
Which combination prod

pertise and applying it whenever possible your influence will grow.

Trustworthiness

The other part of our credibility combination is being trustworthy. Building trust consists of many factors and, like expertise is about more than ourselves. While

cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin

here are things we can do, it is how are actions are translated by others that is the true measure of our trustworthiness.

Here are three things that you can do, starting today to build your trustworthiness, and therefore, your credibility.

Build rappor

tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen

. In a situation where you want to influence others, don’t rush to that point too quickly. Build rapport by building your relationship with the other person. You know how to do this, just remember how important it is.

Focus on them. Be intere

t?

As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel

ted in them. Understand their issues and concerns. We all want to feel important. We all want to be heard. By keeping your focus on the other person you are serving yourself as well.

Be consistent. Build rapport in every situation. Be kind and th

ping new procedures for reviewing their safety, efficacy and quality.

Professional from academic institutions, pharmaceutical industries, health care indust

ughtful everyday. Consistency in our actions is a key trust component. We trust people when we know what to expect in their words and deeds. Be consistent.

Remember that in the end, this is about perception - which means in a practical way that you can’t

y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products

succeed by applying the above suggestions as a ploy or a technique. These strategies work when they are done with sincerity and honor, and they will backfire if people feel you are using them as a way to manipulate them or a situation.

The good news is tha

.

As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de

by applying these approaches to build your trustworthiness you will likely be building your perceived expertise as well.

Credibility is a combination of expertise and trustworthiness, but those two components, aren’t completely distinct and different as de

elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

Companies that provide selfless information through particip

cribed in the mathematical formula described above. They can be built simultaneously by conscious and consistent focus.

And with that conscious focus and determined actions you can build your credibility - one of the golden keys to unlock greater influence

tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

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First impressions can mean the difference between closing the deal of a lifetime or getting shot down in flames. When meeting with a client or a customer for the first time, or interviewing with your prospective employer, you have just a few minutes to make a first impression that determines the success or failure of your mission.

How long can you really wait before you need to make a decision about a job offer? Jeff Altman, The Big Game Hunter offers the simple real life answer.

You have a great idea - a new product or brilliant service that is going to fill a gap in the market. It's exciting and challenging to get to the point where you can imagine being able to make a living out of your own idea. Being your own boss can bring you the lifestyle you have dreamt of. Most importantly, have you the personal attributes necessary to make your business a success?

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