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As a child, you probably heard, "to thine own self be true." But what does that really mean? When the newspapers are full of cheating and lyi

According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product

ng business owners, politicians, and academics, does it really make sense to maintain your integrity?

To me, the answer is a clear, unwaffli

; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

Examples of combination products may in

ng YES! Without your integrity, you really don't have a business or a career--just a waiting game until you world comes crashing down around

lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

you.

But fear of being caught isn't the reason to live your life with integrity. The real reasons are that it helps you get to where you rea

here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe

lly want to be, and lets you feel really good about yourself.

Sometimes, integrity involves taking risks. Here's an example from my own care

d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

Combination pro

er:

A graphic artist and I were at a pitch meeting to produce some materials for our local Board of Realtors. The organization had registere

ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc

d a very obscure domain name that only had meaning for them.

The "safe" thing to do would have been to nod our heads and continue the conver

easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi

ation. But when we heard the domain name, the graphic artist and I exchanged looks, and we started telling the organization why the domain th

nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically

ey’d picked would be a marketing disaster. I told the executive director to imagine giving out that name on the radio, and to look at a name

and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ

that would reinforce the group’s identity and message.

We went out on a limb; this was a free consultation during a meeting to pitch for bus

ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi

iness, and if someone was really attached to the name, we might never have gotten the job. But we all brainstormed a bunch of better domain n

ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

Following aspects would a

ames--and then a few months later I got a call from the president of the largest real estate firm in the service area. He had been impressed

dd to the challenges in developing combination products:

Which markets to tap where the combination products can do fairly well?
Which combination prod

at that meeting and came to me to rewrite the firm’s entire collection of a dozen or so brochures--a very juicy assignment. By advising the c

cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin

lient that its course was strewn with obstacles, I had put myself in the position to receive a much, much larger assignment, one for which I

tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen

as not competing against any other copywriters.

Over and over again in my life, I've achieved or drawn closer to my goals by turning down wo

t?

As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel

rk I didn't feel good about, refusing to compromise with my core principles, treating others with respect, and expecting high standards of ot

ping new procedures for reviewing their safety, efficacy and quality.

Professional from academic institutions, pharmaceutical industries, health care indust

hers. I've even had to educate a few clients about plagiarism as I refused their assignments.

Arthur Andersen, the founder of the accounting

y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products

firm that was driven out of business by integrity failure, lost a major account after refusing the company’s request to engage in exactly th

.

As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de

e sort of unethical accounting that later brought down his company--early in his career, when he wasn’t sure he could meet his next payroll.

elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

Companies that provide selfless information through particip

He told the client that there was “not enough money in the city of Chicago” to change his mind. Too bad his successors didn't understand this

tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

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Have you ever considered how smaller businesses and even franchisees who own franchised outlets are hurt in economic downturns? Have you ever considered the ebb and flow of regulations and how they try to control it? We all know that the government does nothing very well and yet we allow them to try to reign in the cattle and corral the raging rapids of our economy. Why?

Having a hard time getting balanced performance measures? Let me give you some tips about what having balanced measures really means. And no, it's NOT about adopting the Balanced Scorecard - in fact, it's virtually the opposite!

After Economic liberalization and internationalization, the tactics of producing and selling of enterprises must closely stare at the market to adjust at any time because of the keen competition in conformity with the market.

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