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Just Other Articles - Exhibitions, Tradeshows And Events - The Single Most Important Ingredient To Your Success
There is ONE central idea, one key concept that I want you to understand. If you get this right, your show (exhibition or event) will reward you with customers buying what you have to sell. If you DON'T get this right, you'l
According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product
l be paying a fortune for next to nothing, your competitors will eat you up, and your whole exhibiting experience will be very, very unpleasant.
The one thing that you must do right now long before the show, is to...
S
The one thing that you must do right now long before the show, is to...
S
; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.
Examples of combination products may in
Examples of combination products may in
t Objectives!
There are many things that drive success to your show, but none more so than setting objectives. Without objectives you are down and out before you even get in the ring. Yes they may not sound exciting or
There are many things that drive success to your show, but none more so than setting objectives. Without objectives you are down and out before you even get in the ring. Yes they may not sound exciting or
lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.
urgent but believe me they are incredibly important.
The vast majority of exhibitors do not set objectives - they book a show because their competitor does; they don’t know who really goes; they don’t know what image to por
The vast majority of exhibitors do not set objectives - they book a show because their competitor does; they don’t know who really goes; they don’t know what image to por
here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe
ray or products to display; they don’t know, don’t know, don’t know!
Paying good money and then turning up at your event without objectives is like going to war without knowing why and of course you'll never know if you’ve
Paying good money and then turning up at your event without objectives is like going to war without knowing why and of course you'll never know if you’ve
d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.
Combination pro
Combination pro
won or lost!
Objectives are not just about what you want to get out of the exhibition or show, they include how you are going to get the results - for example - How are you going to measure your success? Or how will you fol
Objectives are not just about what you want to get out of the exhibition or show, they include how you are going to get the results - for example - How are you going to measure your success? Or how will you fol
ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc
ow up leads?
Up to 80% of your competition at any exhibition, trade show, trade fair, conference or event will be what we call ‘logistic exhibitors’ - not ‘strategic exhibitors’.
What’s the difference?
Most exhibitors
Up to 80% of your competition at any exhibition, trade show, trade fair, conference or event will be what we call ‘logistic exhibitors’ - not ‘strategic exhibitors’.
What’s the difference?
Most exhibitors
easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi
focus on the logistics of the event (for example, ensuring the stand is bought, that the staff are booked, that the transport is laid on, that the products are ready, that the hotels are booked etc) and making sure they don
nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically
t miss that critical deadline.
Strategic exhibitors of course focus on all of the above but realise that there are equally (if not more) important tasks that whilst not seeming urgent right now are absolutely critical to th
Strategic exhibitors of course focus on all of the above but realise that there are equally (if not more) important tasks that whilst not seeming urgent right now are absolutely critical to th
and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ
e show’s success; these include setting objectives, how to measure their results and how they will follow up leads to name but a few.
So why aren’t more exhibitors strategic? There are many reasons, but in most cases logist
So why aren’t more exhibitors strategic? There are many reasons, but in most cases logist
ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi
c exhibitors fall into one of two categories:
1. Small Business – Who don’t have the time, the knowledge, resources or know how. If this is you, then you need to spend time doing all of the above or think very seriously abo
1. Small Business – Who don’t have the time, the knowledge, resources or know how. If this is you, then you need to spend time doing all of the above or think very seriously abo
ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.
Following aspects would a
Following aspects would a
ut not attending at all - It could save you a fortune and a very big headache!
2. Big Business – With fairly typical communication problems. This often develops when the senior management doesn’t communicate what it expects
2. Big Business – With fairly typical communication problems. This often develops when the senior management doesn’t communicate what it expects
dd to the challenges in developing combination products:
Which markets to tap where the combination products can do fairly well?
Which combination prod
Which markets to tap where the combination products can do fairly well?
Which combination prod
to the organiser (that’s probably you!), who in turn is busy trying to achieve what they think the senior management wants to hear – the result mixed messages and mixed results. If this is you, then you need to start knockin
cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin
g some heads together or at the very least send an email to tie up the loose ends.
Become a Strategic Exhibitor…
Becoming a strategic exhibitor is easy; you just need to do two things to make it happen. Firstly, with t
Become a Strategic Exhibitor…
Becoming a strategic exhibitor is easy; you just need to do two things to make it happen. Firstly, with t
tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen
What would be the developing cost?
How to tackle the risks encountered during combination product developmen
e best will in the world, your show will not become a success just by you reading our e-course – you must implement the information and make it happen! Secondly, become a strategic exhibitor, stay focused, follow our system
t?
As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel
As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel
and do everything that is required to make your show a success – not a logistic exhibitor who just does the obvious.
Do not under-estimate these two simple steps - by you doing just these two things will have a serious impa
Do not under-estimate these two simple steps - by you doing just these two things will have a serious impa
ping new procedures for reviewing their safety, efficacy and quality.
Professional from academic institutions, pharmaceutical industries, health care indust
Professional from academic institutions, pharmaceutical industries, health care indust
t on the success of your show.
Setting Objectives…
Your first question should be “Why are we going?”
If you’re in a business-to-business selling situation then you might think you should be exhibiting and your rea
Setting Objectives…
Your first question should be “Why are we going?”
If you’re in a business-to-business selling situation then you might think you should be exhibiting and your rea
y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products
sons might be to generate leads, find new customers, or maintain or improve your current customers perceptions of you.
Whilst this is fine in general, you need to get to the very heart of why you (or your organisation) are
Whilst this is fine in general, you need to get to the very heart of why you (or your organisation) are
.
As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de
As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de
oing and what would “success” actually look like? What would have to happen that would make the event a great one?
By sitting down early and getting these objectives on paper now, will ensure that you (and your colleagues)
By sitting down early and getting these objectives on paper now, will ensure that you (and your colleagues)
elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.
Companies that provide selfless information through particip
Companies that provide selfless information through particip
follow a course to exhibiting success.
How? Simple; keep your objectives continually in the forefront of your mind – every time you make a decision think objectives - the end result will be nothing short of a roaring succes
How? Simple; keep your objectives continually in the forefront of your mind – every time you make a decision think objectives - the end result will be nothing short of a roaring succes
tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products
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