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Videos are one of the most popular ways to market your business. Whether you're posting them on your website or to any of a number of well-known video-sharing sites, videos can create great visibil

According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product

ity and credibility for you and your business. If you decide to make a video, there are several things to keep in mind:

Shorter is better.
Everyone is busy. The shorter your video, the more l

; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

Examples of combination products may in

kely someone will view it from beginning to end. Sometimes people get carried away with videos. They want to include anything and everything about their business. This isn’t the best approach. I

lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

you have a lot of material to cover, consider making several shorter videos. Keep each one focused. For example, you might make one short video that provides an overview of all of your products a

here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe

d services. Then you could make additional videos that showcase a specific product or service offering.

Branding matters.
Your brand is what you communicate and how you communicate who you ar

d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

Combination pro

and what you do. It includes everything from your company name and logo, to the products and services you offer and the charities you support. Make sure the look, feel, and even the sound (if you

ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc

include audio) of your videos are consistent with your company’s brand attributes.

Information matters.
Everyone likes to watch a cool video which showcases all the latest special effects. Bu

easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi

don’t forget the content. Make sure that your video includes enough information (text and/or audio) to ensure that the viewer can fully understand who you are and what you do. And don’t forget to

nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically

include your contact information. In fact, it might be a good idea to include your web address at the beginning and end of your presentation just in case the viewer doesn’t watch the video in its e

and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ

tirety.

Now that we know our videos should be short, branded and informative, how can we use them to market our business?

Opportunity 1:

Create a video to showcase your products and services

ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi

If you’re a product-based company, you can discuss each product’s features and benefits while showing how to actually use the product. If you sell services, you can do something similar, perhaps

ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

Following aspects would a

sing more text accompanied by colorful photographs, actual moving video shots, business models and other graphics which illustrate the concepts, target market or outcomes that relate to your specifi

dd to the challenges in developing combination products:

Which markets to tap where the combination products can do fairly well?
Which combination prod

offerings.

Opportunity 2:
Interview your customers or clients. Testimonials are one of the most powerful techniques you can use to communicate with your target market. Candid conversation

cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin

are very compelling when it comes to selling more products or services.

Opportunity 3:

Introduce your team. Business is all about relationships. The most successful people and companies ha

tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen

e large networks of people with whom they keep in close contact. Sometimes dealing with companies can feel rather impersonal – and especially so nowadays because much of our business is transacted

t?

As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel

ver the phone or over the internet. But the best relationships can come from a good, heartfelt conversation and a face-to-face meeting. While you can’t quite capture the look and feel of a real en

ping new procedures for reviewing their safety, efficacy and quality.

Professional from academic institutions, pharmaceutical industries, health care indust

ounter with someone, video is a great way to make a strong connection with your audience.

One fast, easy and effective way to connect is to create short 30 to 60 second video interviews with your c

y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products

mpany’s key team members. Have them share something interesting or humorous about themselves – in a rather unrehearsed manner. People like to do business with people they know, like, and trust. A

.

As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de

video from the leadership team is a great way to start the relationship building process.

Creating videos is a great way to market your business. You don’t need to be a film school trained produce

elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

Companies that provide selfless information through particip

; they don’t need to be perfect. What they do need is to communicate who you are and what you do to the people you most want to work with. So don’t delay, start learning how to create videos today

tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

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Many professionals and managers are so involved in day-to-day crises and fighting fires that they forget about a key leadership characteristic: self-management. It’s too late to figure out what’s next for you once your company has merged, had lay offs, changed strategy or whatever. Rather, start taking control of your career now.

Do unto others as you would have them do unto you – The golden rule of customer relationship management

I have been reading articles on increasing sales using search engine optimisation as well as writing them for a very long time and I have not seen many which point out the best way to increase sales.

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