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In the current scenario, the coordination of water resources, upgrade of utility networks, water management reform and conservation have become important goals for the economic well-being and growth in developing and developed economies.

India at present is the best exploitable market in the global scenario because of the economic reforms, relaxation

According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product

of Government policies and the growing interest of the International key players of the Industry.

Rapid industrial growth and technological developments has been a constant boost to the industry but the rise in interest and use of environment friendly technologies has given rise to newer and advanced dimensions to the industry. Industries worldwide

; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

Examples of combination products may in

are looking for healthy and environment friendly solutions to water and wastewater problems.

The domestic big players and the multi-national companies are carrying on smooth business in India providing solutions to the most complex water crisis and problems and with the rapid rise in International interest, the future looks good. But the domestic and

lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

multinational big players only constitute 30% of the Indian Water industry. The rest is a vast sea of rookies in a disorganized form who undertake relatively smaller projects but together they pose a challenge to the more organized sector.

The Industry has grown in leaps and bounces, which could have been stimulated by the induct of proper internati

here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe

onal communication and a platform to showcase the products and services. Advertising has lost its charm in the sales-centric Indian water market and P.R. is ineffective in penetrating through. Marketing through exhibitions is the most effective tool used by the global market nowadays, but the lack of a proper business to business exhibition on water h

d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

Combination pro

as slowed down the prospective growth.

Magazine publishers have come out of their shell to organize exhibitions but all they have managed is Space selling, as they do with the advertisements in magazines. Exhibitors from all over the world are invited to reach out to the relevant people but are presented with a couple of ‘so-called’ visitors from hou

ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc

seholds. Visitors are calculated on the basis of footfalls in the exhibition which also cover the advertisers, house-keeping staff, security and relatives of organizers and exhibitors. The biggest losers are the medium to small size exhibitors who do not even recover a penny’s worth from these exhibitions. Other exhibitions in the related field (e.g.

easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi

hemicals, environment, etc.) do not offer the much needed exposure required for the water industry.

This has led to the need of a proper B2B trade show on water that would focus on the technologies and services, where every exhibitor should get public focus and most importantly would bring in visitors from the relevant segments if the global industry

nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically

. An exhibition where Large, medium and small size industry should receive focus and where both domestic and international companies would not feel left out is an urgent need to restrict and straighten the drooping curve of prospects.

Water Management 2008, Exhibition and Conference will act as the platform for the industries in the field of water to

and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ

get a competitive edge on their competitors. With the event’s focus on new Technologies, equipment and innovative ideas, many Companies and Governmental officials hope to find solutions to major water issues facing today. With that in mind, the primary effort at this exhibition and conference will be technologies whose methods and practices operate i

ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi

n efficient and environmentally-friendly ways.

Exhibitors Profile

• Water treatment
• Water supply and services
• Water conservation
• Filtration equipment
• Water pollution monitoring
• Sewage and sludge treatment
• Packaged drinking water
• Water treatment chemicals
• Rainwater harvesting
• Was

ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

Following aspects would a

tewater management & recycling
• Water management systems
• Effluent treatment systems
• Water purification
• Pipes, fittings and valves
• Instrumentation and process control
• Boilers and cooling towers
• Pumps and motor
• Water and Sewage Refinery
• Surface Water and Sewage Gathering
• Wate

dd to the challenges in developing combination products:

Which markets to tap where the combination products can do fairly well?
Which combination prod

r and Sewage Pipes and Joints
• Water preparation for drinking purposes
• Power engineering utilities
• Water quality control equipment
• Hydroelectric Power Generation
• Macro Water Management
• Water shed Management
• Consultants & Research
• Water quality software Vendors
• Irrigation Network

cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin

r> • Water analysis devices
• Water distribution networks
• Water storage reservoirs
• Desalination plants
• Water reclamation

Visitor Profile

• Businessmen from the water industry
• Professionals from the water industry
• Local Government heads
• Hydroelectricity Project Officials
• Ministry of Rural

tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen

evelopment
• Drinking Water Mission
• Irrigation authorities
• Ground water authorities
• Jal boards
• Investment & Financing Organizations
• Refinery & Petrochemical
• Trading / Retailing
• Mining
• Petroleum, Chemical
• Environmental Protection
• Building & Construction
• Power Genera

t?

As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel

tion
• Sewage Treatment
• Government & Ministry Officials
• Local Water Resource Management Officials
• Public Water Utility Project Officials
• Construction & Engineering Agents
• Ministry of Environment
• Pollution control boards
• Public health & works department
• National officials from Ministr

ping new procedures for reviewing their safety, efficacy and quality.

Professional from academic institutions, pharmaceutical industries, health care indust

y of Water Resources
• Metallurgy
• Food Processing
• Manufacturing
• Paper & Pulp
• Public Works
• Government Department
• Printing Ink, Paint & Coating
• Oil & Gas
• Textile
• Mechanical & Electrical

Design Institute, Project Contractor, Traders:

 Related design institutes
 Pe

y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products

troleum and Natural Gas projects
 Municipal Construction, Water Supply & Treatment, Wastewater Treatment
 Tunnel projects
 Building & Construction, Fire Protection
 Agents, Distributors and Merchants at home and aboard
 Importers and Exporters, Trading Companies
 Dam project

.

As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de

s

Other Organizations:

• Publications, Magazines, Websites
• Foreign Embassy and Commercial Organizations in India
• Government departments, Associations and Institutions

They will be attracted through a proper mix of marketing techniques and promotions, Personalized invitations, Newsletters, personalized e-mailers, advertisements and per

elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

Companies that provide selfless information through particip

sonal visits are to name a few of the tools to be used.

Indeed Water Management 2008 is primed to become India’s answer to global development attracting visitors from various industries not only from India but from all over the world.

Author: - Sabyasachi Kirtania
- Water Management Exhibition and Conference
- Services International, India

tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

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