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  • Just Other Articles - Strategic Alliances and Their Powerful Benefits

    A strategic alliance is a partnership, a collaborative agreement and/or a relationship bet
    According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product
    ween two or more companies or organizations formed to pursue a set of agreed upon goals wh
    ; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

    Examples of combination products may in
    ile remaining independent companies or organizations. Strategic alliances exist in a vari
    lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

    ety of shapes and sizes and include a wide range of scopes of cooperation levels. Strate
    here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe
    gic alliances usually are most effective when the entities involved have complementary str
    d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

    Combination pro
    engths.

    As a business coach and business owner, I have witnessed the clear and powerful b
    ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc
    enefits of carefully constructed strategic alliances and have employed and endorsed this c
    easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi
    oncept for more than 35 years. Based upon those 35 plus years of experience, here are wha
    nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically
    t I consider to be twelve (12) of the most clear and powerful benefits of developing and w
    and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ
    orking with strategic alliances.

    1. increased and enhanced credibility and image of your
    ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi
    company

    2. access to new skills, knowledge and experience

    3. access to greater resources
    ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

    Following aspects would a
    than those of your own company or organization

    4. more competitive purchasing and supply
    dd to the challenges in developing combination products:

    Which markets to tap where the combination products can do fairly well?
    Which combination prod
    deals

    5. enhanced marketing and sales efforts

    6. added value and extra benefits to cli
    cts are meaningful and rational?
    Which therapeutic categories to select?
    Which Combinations can address unmet needs of the patients?
    Do combin
    ents and customers

    7. leverage from another company or organization’s recognized and valu
    tions increase the patient compliance?
    What would be the developing cost?
    How to tackle the risks encountered during combination product developmen
    ed brand

    8. collaboration on larger and more complex projects and programs

    9. increased
    t?

    As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel
    market penetration

    10. increased cross-marketing possibilities

    11. access to new markets
    ping new procedures for reviewing their safety, efficacy and quality.

    Professional from academic institutions, pharmaceutical industries, health care indust
    and distribution channels

    12. access to increased customer database

    The clear and power
    y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products
    ful benefits from strategic alliances are available and can be very valuable to you and yo
    .

    As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de
    ur company. The power of a strategic alliance exceeds the sum of the power of the individ
    elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

    Companies that provide selfless information through particip
    ual companies or organizations added together, but acting outside of a strategic alliance.


    tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

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