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After two years of construction dust, beams and hard hats seemed normal. Planning for an official grand opening week included scheduling tours, receptions and special events. Staff teams sifted through lists of dignitaries, vendors, neighbors, family and friends; they ordered the favors, or

According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product

ganized menus and reviewed plans. When a reporter requested a media kit, the staff looked at each other blankly. No media kit existed.

The why of media kits

Media kits provide an abridged version of you and your business to many sources. From background to company highlights, media kits i

; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

Examples of combination products may in

nclude information that may be of interest to those writing an article, producing or conducting an interview, or otherwise providing the public with features and facts. Online or digital press rooms serve as repositories on the web for all your press materials, downloadable and accessible 2

lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

4/7. As David Meerman Scott author of “The New Rules of Marketing & PR” notes, “...when people want to know what’s current about an organization, they go to an online media room.”

Compiling your media kit takes organization and preparation. Like construction, it may feel chaotic while you

here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe

re putting it together. Outlining and producing this element of your company’s promotion guarantees peace of mind when you’re asked for information or interviewed by media. Elissa Breitbard, owner of Betty’s Bath and Day Spa in Albuquerque, spoke openly about her experience in building a m

d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

Combination pro

edia kit. “Once we pulled everything together it was as if we’d moved to a new level company-wide. After five years in business we’d finally arrived.”

The when of media kits

Any newsworthy event might result in a request for a media kit. Your business would be well served to have a packag

ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc

e ready for any of these specific opportunities: Grand opening or ribbon cutting New product introduction Celebrity appearance Groundbreaking ceremony Partnership announcement Book publication Conference speaker Release of special report or survey results Preparation in the face

easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi

of disaster is also good defense, although no one wants to think the worst. Last spring, for example, a major retailer experienced a fire at one location; media kits offered background information that would not otherwise have been available. As a result, the retailer got a behind-the-scen

nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically

s story before the public.

The what of media kits

How do you decide what information to include? The answer is simple. Relevance rules. Begin with your most recent news release. Your release includes the five “w’s” and an “h”: who, what, when, where, why and how, woven into the story. Pro

and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ

fitMeister will tackle the “how” of news releases in another issue. Email me for my special tipsheet on preparing your news release. While few hard, fast rules exist, most public relations experts agree that your media kit must also include basics like a company brochure, product sheets, b

ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi

rief biographies and credentials of key personnel.

In addition, Fact Sheets (or FAQ’s) present “at a glance” information and are especially effective in a complex organization or multi-tiered event. One author published Fast Facts, a one sheet with talking points about her, her company and

ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

Following aspects would a

her book. A nonprofit organization posted Fact Sheets internally at phone stations to ensure that volunteers had access to details. Another practical component of a media kit is a customer list or testimonial sheet that includes several quotes about your product or service. Case studies f

dd to the challenges in developing combination products:

Which markets to tap where the combination products can do fairly well?
Which combination prod

om satisfied customers showcase how your company solves problems. While most journalists will uncover their own information, these quotes provide background and add a third party to your credibility. Reporters may call these sources for additional information or sidebar stories.

The who of

cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin

media kits

Media kits can take on the personality of the business; a pizzeria, for example, might opt for a pizza box info holder, something that would be inappropriate for a medical concern. High resolution pictures (300 dpi is essential for print media) of key executives are appropriate

tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen

; include a CD with several high resolution photos of an event.

Many professional service providers publish a newsletter such as ProfitMeister; copies of past issues could be included in the media kit. Professional speakers may find it helpful to include audio as well as video; we suggest

t?

As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel

that demos be under the magic seven minute time limit.

The where of media kits

Your collection of materials needs to be grouped together to be complete. Its appearance must be clean, attractive and consistent with your company image. Have fun with the many choices in packaging. Most busi

ping new procedures for reviewing their safety, efficacy and quality.

Professional from academic institutions, pharmaceutical industries, health care indust

esses elect to place all items in a two-pocket folder with their company label on the outside. Include a business card in the slot in the folder. As part of your checklist, be sure that each item in the kit includes current contact information; check all phone and fax numbers for accuracy a

y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products

nd include website and email addresses. While this may seem redundant, it is critical that the professional be able to access your information quickly and easily.

The how of media kits

Hammering out written materials could require the services of a professional writer, graphic designer or

.

As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de

photographer. However, it can also be effectively done in your own office using a program like Publisher or In-Design. Once you have developed your media kit, you may decide to add a press room to your website. The temptation to “pdf” all materials and have an immediate online duplication

elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

Companies that provide selfless information through particip

of your printed materials will be great. Consider your audience and remember that on the web, less is more. Conclusion If you’ve completed the process, relax. Enjoy the secure feeling that comes from being prepared and mark your calendar to update media kit materials on a quarterly basis

tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

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Warehousing costs are levied by the warehouse owners and are an unavoidable expense for the companies that use the space. The owners should be conversant with the applicable charges. In years to come, users will find it increasingly mandatory to implement nearline storage, to reduce their data warehousing costs and make data analysis more efficient and effective.

Every day there are more women looking for new ways to make extra money, many of these women are new moms who need to be at home, the good news are that there are numerous opportunities and jobs for stay at home moms.

The question of how to manage and measure suppliers can be complex. An effective supplier can positively influence your bottom line whilst a bad supplier can cause manufacturing delays, impact on the customer and ultimately affect revenues. Supplier measurement doesn't have to be difficult. By basing measurement around three basic principles businesses can begin to analyze their supplier base and begin to identify poorly performing suppliers. These measures are Quality, Cost and Delivery.

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