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In order to make it in today’s business world you have to become an expert in whatever it is you are selling. One of my friends, Craig S., said t

According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product

o me a few weeks ago “Jeff first you are selling computer parts, then software and now movies and each time no matter what you are dealing with y

; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

Examples of combination products may in

ou know everything about that product, How do you do that?” If you are dealing in cosmetics or bathroom accessories or whatever you must learn ev

lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

rything there is to know about your products, you have to become an expert. Sales is about educating people, you have to educate your customers i

here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe

n the products you are selling.

About 10 years ago I had bought a lot of software that Microsoft had donated to a charity. This software was old

d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

Combination pro

er versions of Microsoft Office, MS Works, MS Windows, etc..At first nobody wanted this product they all wanted only the latest and greatest. I t

ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc

en called Microsoft to find out what could be done with this older software. I learned that within 90 days of the date of purchase that the End U

easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi

ser could get a free upgrade to the latest and greatest. The only cost would be Shipping with Airborne Express which is overnight shipping I then

nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically

had to educate my customersabout what I had found out. I launched a big dvefrtising campaign on TV, Radio and newspapers offering MS Office for

and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ

199, the MSRP was $799. When someone called or came in I told them this was an older version but if you take your receipt and fax it to Microsoft

ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi

you will be overnighted a FREE upgrade for the cost of shipping. This was like making an extra $600. I then sold thousand of this older MS Produ

ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

Following aspects would a

ct retail plus over 10,000 were sold wholesale.

I originally bought the MS Office, version 1.6, for only $15 each. I was selling them for $65 w

dd to the challenges in developing combination products:

Which markets to tap where the combination products can do fairly well?
Which combination prod

olesale and $199 retail but I showed my wholesale customers where they were saving almost $400 Dealer cost from distribution was almost $500 and

cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin

I showed my retail customers where waiting a day for an upgrade was saving them almost $600. MS Sen t me a nasty letter that year saying I cost t

tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen

hem over $5 million in lost sales but the reality is I got them registered users who would buy upgrades and other products. Some of these custome

t?

As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel

s would have endud up buying someone else’s office suite because they didn’t want to spend almost $800. I turned those people into MS Customers.

ping new procedures for reviewing their safety, efficacy and quality.

Professional from academic institutions, pharmaceutical industries, health care indust

If you educate them the sales will be there You know all those junk emails you get? The ones that a lot of people are calling SPAM? I save all t

y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products

hose emails because if the ad copy got my attention then its something I can use to get the attention of my customers and also I figure they have

.

As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de

to be buying their products from somebody so why shouldn’t it be me. A few years ago I tried to partner up with somebody who at the time I thou

elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

Companies that provide selfless information through particip

ght was so much like me that we’d compliment each other. I could cover his weakenesses and he would cover mine. Building on each others strengths

tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

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Ah, a great, cheesy classic American rock song! Wasn't it so right, too? In the 80's when that song came out, everybody was working for the weekend. Your week was simply black and white; you worked Monday through Friday and at 5pm on Friday you free and clear until Monday morning at 8am. Let's a take a look at how things have (DRASTICALLY) changed since the good ol' days.

There are numerous types of work found in Bakersfield for both college degrees and non degree holders.

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