Just Other Articles

Event Marketing – Ever see those plaza store events, like when a new Harry Potter book is released? All the stores get together and celeb

According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product

rate the launch of the book in different ways. Obviously there’s the bookstore release, but the local video and game rental store gets in

; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

Examples of combination products may in

the act. So does the family restaurant, ice-cream vendor, and arcade. Even the dry cleaning store can get involved and pump up their bus

lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

iness, if they stick to a common theme. And this is all announced ahead of time (with appropriate press releases, etc.) so people coming

here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe

down know what to expect. “Oh, great, we can get the book for little Sally, I can drop off my suit at the cleaners, my wife can go to the

d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

Combination pro

apparel store. What a great time this will be for the whole family!”

Start a Talk Show – If you have regular content to deliver that yo

ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc

ur target market wants, your own local talk show may be another avenue to cut through the clutter. Where I live there are plenty of local

easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi

access stations that have these types of programs, and in most cases the community stations are free to air your programs. Think nobody

nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically

watches them? Well, you’re not going to beat out American Idol, and even infomercials will likely edge you out, but informal surveys I’ve

and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ

conducted tell me that people are aware of these shows, and sometimes watch all or a part of one during late night channel surfing. Ther

ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi

e are even some regular “shows” that some of the locals rely on for information they can’t easily get anywhere else. The key is to not do

ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

Following aspects would a

the same boring thing everyone else is doing.

In my local Rare Reminder newspaper, a local cable-access talk show host who DOES have pe

dd to the challenges in developing combination products:

Which markets to tap where the combination products can do fairly well?
Which combination prod

ople watching advertises for guests. If you can’t start your own talk show, why not appear as a guest on one? You can get a DVD recording

cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin

of it to use as a lead generation device. You can get great leads that way if your target market is watching.

Word of Mouth / Viral Mar

tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen

keting – The key here is create something that people will want to share. Yes, the “tell a friend” scripts are good online. The gift cert

t?

As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel

ificate idea mentioned previously is another. But surely there’s something you can think of to really “wow” them. You want to make them s

ping new procedures for reviewing their safety, efficacy and quality.

Professional from academic institutions, pharmaceutical industries, health care indust

ay “Wait until Jane sees this!”

One of the keys to making this work (and any sort of lead generation device) is to know your customer’s

y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products

lifetime value. In other words, what does your average customer in this market (using the type of lead generation you are doing) bring me

.

As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de

in profits over their entire lifetime? Let’s say it’s $25,000. And let’s say your method of gathering leads converts 10% of leads into c

elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

Companies that provide selfless information through particip

ustomers. Do you think it’s wise to spend $100 per lead of that type in your efforts? Seems like a no-brainer to me.

to be continued....

tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

HTTP = HTML link (for blogs, profiles,phorums):
<a href="http://www.justotherarticles.org.ua/article/26280/justotherarticles-Creative-Offline-Marketing--Part-IV.html">Creative Offline Marketing - Part IV</a>

BB link (for phorums):
[url=http://www.justotherarticles.org.ua/article/26280/justotherarticles-Creative-Offline-Marketing--Part-IV.html]Creative Offline Marketing - Part IV[/url]

We talk about tax freedom day - the day of the year in which the ‘average’ person ceases to work for the British Government and starts to work for him or herself. Modern consumerism is brand brainwashed. People - buy an item because of its brand, when a lower cost one would give the same or better value. - buy from a higher cost channel, where a lower priced one would give the same or better service at a lower price. - buy a higher spec and therefore more expensive article than is needed for the job.

When is the right time for you to change jobs? The answer varies for most, but there are a few key indicators you should look for.

Ever wonder why you didn’t get that perfect job when everything seemed to be going fine? This article will give you the tools to control your interviews more effectively and get hired!

Tags

Links

Just Other Articles - Creative Offline Marketing - Part IV

Related Articles: