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I read somewhere that the best test for creativity in business was simply to ask “are you creative?” So I tried it. And for the ma

According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product

jority of people it seemingly proved true. The people that we all see as creative (designers, PowerPoint gurus, out of the box thi

; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

Examples of combination products may in

kers) said yes; and the planners, project managers, sales people said no. So I naively believed it to be true.

Watching my two ye

lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

r old daughter run around and play reminds me that we’re all creative. We all have boundless imaginations. We always have. Unfortu

here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe

ately our educational system has progressively worked that aspect our being out of our nature. No educational system on the planet

d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

Combination pro

puts as much emphasis on creativity as they do logic. Think about the number of math and science classes you took versus the arts

ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc

nd humanities. Not that logic is bad. In fact, it’s a critical element of life. I just believe that we are over-balanced on logic

easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi

ompared to creativity.

I believe the lack of creativity is slowly killing business. That lack is driving everything to a commodit

nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically

price-driven market. It’s creating an environment that puts cost cutting before customer satisfaction. Without creative thinking

and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ

ow will the engineering team discover the next breakthrough product? How will the marketing team develop messaging that stands abo

ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi

e a crowded market place.

Creativity isn’t solely the realm of designers and ad agencies. It shouldn’t be associated with art. It

ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

Following aspects would a

does not equal wild and crazy. It doesn’t equal foolishness. And being “creative” not a job title.

When you hear “out of the box

dd to the challenges in developing combination products:

Which markets to tap where the combination products can do fairly well?
Which combination prod

hinking”; that’s the call to creativity. It’s your management team asking you to come up with a new approach. It’s daring to think

cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin

differently. It’s not copying the competition. And after all, when you boil it down isn’t creative thinking what we’re paid to do?

tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen

If everyone has the same view, the same ideas, the same approach, and the same results why are we all still here?

To succeed in b

t?

As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel

siness is to be creative in your role. Growth demands creativity. It will separate you from the competition. As humans we’re train

ping new procedures for reviewing their safety, efficacy and quality.

Professional from academic institutions, pharmaceutical industries, health care indust

d to only notice what’s different in our environment. Therefore, standing out is the best way to raise awareness. The lack of crea

y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products

ivity across the board is not only hurting your brand, it’s ultimately hurting your profitability. And it’s hurting your employees

.

As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de

Creativity isn’t a special gift - we’re all born with it. It never leaves, it’s just hiding behind years of logic. I challenge y

elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

Companies that provide selfless information through particip

u to find time to let the two year old inside of you come out and play. Your employees, customers, and shareholders will thank you

tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

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Highlights the opportunities that Local Businesses can take advantage of by advertising online via business profiles and local business directories.

The future of robotics in security surveillance, geo-monitoring, commercial applications and military is growing at an aggressive rate.

Boundary setting is something one expects to find in a parenting book or a psychologist's journal. However, it applies to adult to adult relationships at work as much as it does to adult to child relationships. In almost any workplace, for any given behaviour required to deliver an organsation's goal, people can be split into three groups. One group is those that are both willing and able to perform and behave in a manner which contributes positively to the desired goal of the organisation.

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