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There have been some interesting responses when people hear what I do for a living. In fact, I’m almost certain I’ve seen a few people take a step back. When people hear “internet marketing,” they think of those annoying

According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product

pop up ads and spam in their inbox. But that’s not what this article is about… I’m an internet marketing consultant and I despise that stuff too.

Once you get past all the annoying things about internet market

; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

Examples of combination products may in

ng, you realize that the internet offers some great, practical advantages, especially for small business owners like you and I. Here are a few:

It’s Inexpensive. Part of what makes internet adver

lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

tising so inexpensive is that you can publish information instantly without using costly paper and ink. Let me explain…

Suppose you plan to print a brochure for your business. The printing company is going t

here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe

set their price based on the quantity of brochures you’d like to print, AND the number of colors you want to use in the brochure. You are also limited by the amount of text and photos you can squeeze onto that 8 ?” x 11”

d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

Combination pro

aper. When you run out of brochures (or when the information becomes outdated, which is usually what happens first), you must pay the printing company to do another run.

But your company website is a lot more

ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc

nimble. You can make your website work like an online “brochure.” Hundreds of thousands of people can read it at the same time, without paying for hundreds of thousands of “copies.” When the information in your online br

easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi

chure becomes outdated, the changes can be made in a minute or two, at no cost. Once it's changed, everybody has the most current information at their fingertips. And of course, with the internet you don’t pay for the use

nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically

f color, and you aren’t limited by the size of a piece of paper. That means you can include as much text and as many photos as you like. The advantages with internet marketing are obvious. By having your own website, you

and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ

can publish as much information as you want, and keep it constantly up-to-date.

Immediate Contact, Immediate Results. Another advantage of internet marketing strategies is how you can imme

ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi

iately contact your prospective customers, and – more importantly – see immediate results! Let’s consider that brochure again.

Once the brochures are printed, you will receive several big boxes full of brochur

ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

Following aspects would a

s. It’s up to you to get them in the hands of your prospective customers. So perhaps you plan a direct mail campaign, where you mail the brochure to thousands of prospective customers. You must pay for postage (another

dd to the challenges in developing combination products:

Which markets to tap where the combination products can do fairly well?
Which combination prod

expense). You also must wait on the mail carrier to deliver those brochures, and THEN wait to see how many new customers purchase your product or service. If you find that the brochure doesn’t pull in business the way you

cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin

d hoped, your only option is to start over… to re-print and re-mail. It’s an expensive choice and most people just choose to accept the poor results.

With the internet, you can use e-mail to send your online a

tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen

vertisement free of charge, and you’ll have feedback within an hour or two to judge whether it’s effective. If it isn’t working… no problem… it doesn’t cost a thing to change it and resend it again later.

t?

As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel

>It’s Viral!

When I hear the word “viral”, my first thought is to stay away. But when it comes to your internet marketing strategy, viral is a good thing! (Not to be confused with virus, whi

ping new procedures for reviewing their safety, efficacy and quality.

Professional from academic institutions, pharmaceutical industries, health care indust

h is completely different.)

If you’ve ever used the free e-mail service from Hotmail, then you’ve seen viral marketing at work. When Hotmail started, they put a small text ad at the bottom of each e-mail messa

y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products

e their customers sent that said, “Get your private, free e-mail at www.hotmail.com.” Within no time, hundreds of people began clamoring to get their free e-mail. The hundreds became thousands, and the thousands became hu

.

As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de

ndreds of thousands. Suddenly, Hotmail was the largest e-mail provider on the planet, all because of a text ad that cost nothing to include on their customers’ e-mail messages.

If your website has content that

elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

Companies that provide selfless information through particip

s meaningful to people, it too will become viral. People who visit your website will begin sharing a link to your website with their friends and you’ll reach more people than you ever thought possible.

tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

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While on the road delivering seminars, I stopped at a large restaurant chain for breakfast. Some of their employees were on break eating the competitor's food at a very centrally located table. EVERY guest that was entering, leaving, refilling a soda, or placing an order saw an employee of this restaurant eating out of a bag adorned with a competitor's logo. What kind of message does that send?

In order to get paid for surveys there are some steps you will need to take first in order to be successful.

Anyone involved in buying goods at any level will receive stacks of promotional products. A visit to your GP will find his desk covered in pads of paper, pens and even tongue-depressors, all covered with adverts. Do these promotional products have any impact on your doctor?

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