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First and foremost keep it simple. For many of the people getting started in this industry, if it's too complicated to get up and running they will quit before they'

According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product

ve even had a chance to succeed. If you look at the big guns in this business you will notice that they are all pretty much doing the same thing just with different

; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

Examples of combination products may in

rograms and products.

The main thing they have in common is duplication. If you don't have it then you most certainly can't teach it. You may be able to bring thous

lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

nds of people into your organization but if they can't do it also, what's the point? You will end up getting burnt out and if you have a conscience; feeling responsi

here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe

le for their failure.

So, how do these guys do it? Well, first of all they make the sign up process easy and streamlined. The potential benefits that your business

d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

Combination pro

olds for your prospects must be clear-cut and to the point. Once they have read your sales page the next step should have no ambiguity; "Get Started Today" or "Sign

ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc

p Now".

The next thing they do is get their new people paid. People are funny that way. They like to see proof. Okay so you won't have them making $5000 in two week

easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi

but if you put even ten bucks back in their pocket they have proof that this works. The moment they see that just like you told them that a + b = c is the moment yo

nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically

r integrity and creditability goes up several factors. You can now transition them into your more lucrative programs.

It's at this point that the essential ingredie

and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ

t in keeping it duplicable comes into play. Actually it's already been working the whole time! It's called a Funded Proposal. What this does essenti

ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi

lly is to take the cost out of lead generation. Even more than that; it will actually make lead generation produce revenue and get your people paid very early in the

ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

Following aspects would a

marketing process.

So, how does it work? You start by promoting something such as an e-book or an interesting teleseminar series or an inexpensive business opportun

dd to the challenges in developing combination products:

Which markets to tap where the combination products can do fairly well?
Which combination prod

ty. Once the person gets started with you, you show them how to promote the same system and they get a percentage of the sale. Once you have them making money you ca

cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin

move them into your primary business. The entire goal of the system is to sell people your main product or business without having had to pay for them as a lead in

tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen

he first place. It's covered by the sale of the small ticket item up front. At first it covers your marketing but very quickly, as it grows it starts to turn a profi

t?

As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel

. This is why once this system is set up, practically everybody stays with you. Why would people quit when they are promoting a system that makes them money without

ping new procedures for reviewing their safety, efficacy and quality.

Professional from academic institutions, pharmaceutical industries, health care indust

osting anything?

Once this system is set up you will have next to zero people quit. Why would anyone quit when they are marketing a business with n

y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products

money out of pocket. A much higher percentage of people will stick it out until they make it.

Finally, the thing that everyone must do is to streamline their train

.

As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de

ng. You cannot talk to 5000 people individually. The calls and emails will drain you. You must have a system in place for signup, marketing training, and order placi

elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

Companies that provide selfless information through particip

g. To achieve this you can use websites and conference calls. Eventually the majority of the training can be passed on to your rising stars giving them more exposure

tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

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Spending ad dollars is more than putting words on paper. Understand what you want to accomplish before you spend your money.

Consider the following scenarios for potential problems in your work place, problems that could be resolved with the right management training.

In 1996, in the movie Jerry McGuire, actor Cuba Gooding, Jr. made famous the phrase “Show Me the Money!” Ten years later, a variation of that command, now “Show Me the Data!” rings in conference rooms throughout the country. Managers far and wide, at least the successful ones, are looking at the data. Don’t tell me your opinion, show me the data. Can you back it up with data?

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