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Just Other Articles - Dramatise Your Ideas
Do you remember: ‘I' ll make him an offer he can’t refuse” - From the movie: The Godfather.
Why? It was dramatised and in terms of what D
According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product
on Corleone was trying to say: “Do as I say or I’ll kill you!”, I’m pretty sure you have a good picture in your mind. That’s drama.
Anoth
Anoth
; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.
Examples of combination products may in
Examples of combination products may in
r movie moment everyone remembers is at the end of the academy award winning movie: Gone With The Wind. You are probably saying it right n
lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.
ow. Let’s say it together: “Frankly my dear, I don’t give a damn!”. Once again, you remember the experience because it was dramatised. I ca
here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe
can go on and on. “Life is like a box of chocolate, you never know what you gonna get” - The movie, Forrest Gump.
Now tell me, how do you
Now tell me, how do you
d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.
Combination pro
Combination pro
dramatise your own ideas, presentations, discussions, answers, sales pitch, opinions and most importantly yourself. Especially when you ne
ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc
d to win over the interest of others.
Actors do it, Performers do it, Musicians do it, Artists do it and it draws people in their millions
Actors do it, Performers do it, Musicians do it, Artists do it and it draws people in their millions
easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi
. Their performances stay with us for a life time because they dramatised their characters. Academy awards are given for such endeavours. M
nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically
llions of pounds are paid for such performances. Why? Drama expresses passion, builds belief in us and makes us connect to a feeling of app
and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ
reciation and want.
If you need that contract, dramatise your ideas. If you want that job offer dramatise your skills and qualifications.
If you need that contract, dramatise your ideas. If you want that job offer dramatise your skills and qualifications.
ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi
f you want to prove your love, dramatise your feelings. If you mean business, dramatise yourself. It works for movie stars and it will sure
ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.
Following aspects would a
Following aspects would a
ly work for you. Today, be that Drama King or Queen you so want to be.
Quick Scenario - Sales Man and his client:
"Mr Michael, I k
Quick Scenario - Sales Man and his client:
"Mr Michael, I k
dd to the challenges in developing combination products:
Which markets to tap where the combination products can do fairly well?
Which combination prod
Which markets to tap where the combination products can do fairly well?
Which combination prod
d you not! If you don’t sign up today, I will shoot myself! Do you know how much interest you will get on these shares? A whopping 400% wit
cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin
h no added risks. The whole office is going bunkers on these shares. In less than 5 minutes, the offer will be gone and you will be biting
tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen
What would be the developing cost?
How to tackle the risks encountered during combination product developmen
our nails when you see the real figures tomorrow morning in the financial times. Now I will hold this for another 60 seconds and then I wil
t?
As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel
As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel
l have to speak to my next best customer. Obviously you know you are my number one customer and I wouldn’t have called you if you were not.
ping new procedures for reviewing their safety, efficacy and quality.
Professional from academic institutions, pharmaceutical industries, health care indust
Professional from academic institutions, pharmaceutical industries, health care indust
Mr Micheal, how close are you to saving up for the Aston Martin we spoke about last week? Well, with this offer, consider it yours within a
y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products
week!"
What to do now!
1. Know what you want to say
2. Rehearse it in your mind
3. Find an imaginary audience
What to do now!
1. Know what you want to say
2. Rehearse it in your mind
3. Find an imaginary audience
.
As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de
As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de
4. Dramatise your presentation to them
5. Find a few friends you trust
6. Dramatise your presentation to them
7. Rememb
5. Find a few friends you trust
6. Dramatise your presentation to them
7. Rememb
elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.
Companies that provide selfless information through particip
Companies that provide selfless information through particip
er that people love drama
8. See yourself as the best actor ever
9. Think of a happy moment
10. Dramatise to your succes
8. See yourself as the best actor ever
9. Think of a happy moment
10. Dramatise to your succes
tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products
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