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In today’s trade show environment, you can now amplify your real-time trade show display experience once the trade show ends. How? Have you ever thought to have your trade show booth available online? By using video

According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product

on demand on your company website you can entice visitors to come to your trade show display at their convenience.

The recent 2007 giant Consumer Electronics Show in Las Vegas in January had over 140,000 trade show

; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

Examples of combination products may in

visitors with approximately 2,700 trade show exhibitors who showcased the year’s new technology and set the stage for hi-tech trends. It was the technology industry’s largest trade show, yet it was not open to the

lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

public.

There is good news, however, for trade show “wannabes” who no longer have to feel left out in the cold. Millions of virtual trade show visitors are now able to view trade show highlights and new launches vi

here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe

the Internet. Virtual trade show visitors can witness the breaking news of the technology trade show exhibitors online by playing video on demand found on trade show exhibitor’s websites. The CES show’s message wa

d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

Combination pro

s the news of the “digital living room” and “convergence” touting products that allow us to take our favorite media on the road and transfer it around the house. Now we can sit in our digital living rooms and watch

ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc

trade show exhibitors via the Internet.

Take it from Bill Gates, tycoon of Microsoft, and legendary Steve Jobs, guru of Apple--they want to extend their audiences well beyond the trade show floor. These industry ti

easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi

tans have created video on demand on their company websites as a way to share their trade show experience with the entire universe-- not just those physically attending the trade show.

Gates gave a rousing, informat

nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically

ve keynote speech at the CES Show, and Jobs gave a magical keynote speech at his MacWorld. Both got loud cheers from those in attendance, but they also got a lot of praise from the millions of virtual trade show vis

and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ

itors who viewed their speeches online.

Want to hear them now? Click on their websites and you’ll get to hear the magic they spun at their recent trade shows.

Join Bill Gates as he keynotes 2007 CES demonstrating

ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi

how Microsoft is delivering a new generation of connected experiences. Gates announced several new offerings from Windows Vista, Xbox 360, Microsoft TV and more.

Here is a list of what you can see and hear about CE

ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

Following aspects would a

S in Las Vegas on Microsoft’s website:
• What's New from Partners?
• Zune After Hours It's midnight at Tao, the perfect time to talk about Zune.
• Meet the Regans, a Windows Vista Family
• Sco

dd to the challenges in developing combination products:

Which markets to tap where the combination products can do fairly well?
Which combination prod

le: Where to Spend Your Money?
• Tour the Microsoft Booth with Bill Gates
• Riding with Ford Sync Microsoft at CES has a front seat look at Ford Sync, jointly developed by Ford and Microsoft. Gates sa

cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin

ys that by fall the Zune will be able to automatically synchronize with a dozen 2008 Ford cars.
• Xbox and Windows Gaming
• Windows Vista Ultimate Full Motion Desktop and GroupShot Demos
• Gates Summ

tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen

arizes the News from CES
• Microsoft Home Server
• 2007 International CES Keynote
• Exclusive Interview: Bill Gates Previews CES
• Photographer Art Wolfe on Windows Vista
• Zune It!

t?

As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel

• Get Your Game On
• Creating 3-D Worlds From Your Photos
• The Office 2007 User Interface
• Wireless Desktop Wins CES Design Award

At Macworld –an annual gathering of more than 40,000 Mac enthusia

ping new procedures for reviewing their safety, efficacy and quality.

Professional from academic institutions, pharmaceutical industries, health care indust

ts and nearly 400 trade show exhibitors at the Moscone Center in San Francisco, Steve Jobs kicked off the Expo with his state of the industry address and told the faithful what was on the horizon. Visit his website t

y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products

o see his keynote address and learn the news.

Remember, if you want to expand on your trade show exhibit experience and make it last after the physical trade show ends, you can add video on your company website that

.

As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de

will highlight your trade show display and the news of your new product launches. By having video on demand, you can recapture the highlights of your trade show experience -- wherever you had your trade show exhibi

elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

Companies that provide selfless information through particip

t—whether it be at the McCormick Convention Center in Chicago, the Kaiser Convention Center in Oakland, the Moscone Center in San Francisco, the Santa Clara Convention Center or the San Jose McEnery Convention Center

tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

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