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Preparing your sales staff and support team in the planning stages of your proposed promotional campaign will get everyone on board with

According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product

what they are responsible for, in order to make your event a success. A clear and concise plan of action will keep down confusion and e

; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

Examples of combination products may in

sure that everyone understands your mission.

Here are 7 steps to effectively plan and execute a successful promotion:

1. Name/Theme of

lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

Your Promotional Campaign (you can additionally use slogans or logos if you prefer).

2. Focus on specific products or services accordi

here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe

g to your client’s needs.

3. Support materials/collateral needed to present your products or services successfully (posters, fliers, ba

d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

Combination pro

ners, signs, displays, etc.).

4. Get customer communication distributed about the event (Letters, direct mail, e-blast, e-newsletters,

ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc

fliers, catalogues, etc.).

5. Have a "push list" of products or services available for all sales associates.

6. Create a clientele fil

easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi

for every customer attending your event. Not every client is going to buy from you, therefore ask non-purchasing customers if they woul

nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically

like to sign up to be notified of future sales or promotions.

7. Follow-up immediately after your event is over, with thank you notes

and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ

and/or a courtesy telephone call to all of your customers. This may be time consuming, but going this extra mile to thank your patrons w

ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi

ll definitely pay off in the long run.

Some of your training emphasis should reiterate the following:

• Approach and Greet (How to

ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

Following aspects would a

professionally begin your selling process in person, over the telephone or online)
• Build your sales through link or multiple sell

dd to the challenges in developing combination products:

Which markets to tap where the combination products can do fairly well?
Which combination prod

ing
• Filling out a client file for all of your invitees or attendees
• Closing your sale productively

Afterwards you want to

cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin

evaluate the success of your event. This will allow you to closely examine the positive aspects, as well as the challenges. Track your s

tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen

les during your event (date, sales, number of purchasing customers, etc.).

Looking through the eyes of your customers, be sure that you

t?

As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel

r business meets these primary guidelines:

• Visibility – Make sure your customers can easily find you if you have a storefront.

• Acc

ping new procedures for reviewing their safety, efficacy and quality.

Professional from academic institutions, pharmaceutical industries, health care indust

ssibility – You must be able to contact your customers and vice versa. If your business is homebased or online, it is just as important

y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products

s a storefront business to have your customers be able to reach you effortlessly.

• Availability – Make sure you are able to keep your

.

As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de

supply of products or services in sync with demand.

Effective communication will promote a long term relationship with your loyal and f

elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

Companies that provide selfless information through particip

equent customers. These are some essential steps to ensure that you will not only have a satisfied customer, but a repeat patron as well

tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

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Whether working for a company or organization for a year or decades, it is always difficult to decide when to move on to another employer. There are certain signs that any individual can look for around the work place. While may of these seem like common sense, others are more subtle and are just an important, if not more so.

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