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Trade show displays are used in order to attract attention to the products or services offered by

According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product

a company. Types of trade show displays come in varied range of sizes, styles and costs. The var

; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

Examples of combination products may in

ous types of trade show displays include pop-up displays, table top panels, banner stands and lit

lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

erature racks.

Pop-up displays are made from materials like fabric, plastic, or vinyl. They cont

here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe

in one or multiple graphic images. They are available in versions that are either tabletop or flo

d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

Combination pro

r display. The benefits of pop-up trade show displays are their convenience to use, simplicity of

ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc

both set-up and tear-down and also their ease of transportation. One drawback is that pop-up dis

easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi

lays are usually not of adjustable size.

Another type of trade show display is the table top pan

nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically

el. These displays are rectangular pieces that are available in several sizes and styles. Tableto

and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ

panels are easy to ship to the location of the trade show with the graphics in place as they are

ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi

extremely compact displays. Often, these displays come with briefcase style cases that are made f

ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

Following aspects would a

or ease in transportation. As panel displays come in a variety of design styles and color combina

dd to the challenges in developing combination products:

Which markets to tap where the combination products can do fairly well?
Which combination prod

ions, you can have a coordinated display that has your company logo or representative colors. Tab

cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin

letop panels are not as easy to assemble as pop-ups but are however extremely durable.

Yet anoth

tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen

r type of trade show display is the literature rack. These displays are usually made of aluminum

t?

As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel

r plastic. They are effectively stands that hold and showcase a product or company literature. A

ping new procedures for reviewing their safety, efficacy and quality.

Professional from academic institutions, pharmaceutical industries, health care indust

literature rack is useful and easy to transport as it is collapsible and can fit into an easy car

y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products

y case. Literature racks come with a number of pockets that can hold company literature or produc

.

As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de

ts. There are now of course other options for displays like the use of laptops with power point

elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

Companies that provide selfless information through particip

resentations on them.

The choices are many and you can opt for the best suited for your business

tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

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