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Here is a step by step guide on writing a winning sales letter. Follow these procedures and you will have a letter that will boost your sales

According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product

, no matter what you are selling.

Step 1: Start with a strong headline

The headline is the most important aspect of

; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

Examples of combination products may in

he letter, and it must be in bold, large, eye-catching print. It must also be compelling enough to make the reader continue reading. Write at

lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

least 50 headlines, show them to colleagues, and pick the one that seems strongest.

Step 2: Write the copy

Work on the

here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe

body of the letter, and make it personal and friendly, as if you are talking to a good friend. Include a good story in the copy. This is ver

d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

Combination pro

important. Everyone loves a good story, and this is the perfect way to draw the reader in. If you are writing a letter for an acne product,

ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc

alk about how you once had really bad acne and were embarassed to go to social events, etc. or whatever.

Step 3: Create at least 1 o

easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi

2 bulleted lists

People read bullet points. So make a list of the main benefits of your product, and create your list. Emphas

nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically

ze how the product will benefit the buyer, (do not just list features). Include this list in the main copy to break up the text and create v

and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ

riety.

Step 4: Use testimonial boxes

Gather testimonials for your product. You can do this by offering the product for

ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi

free to a number of people, in return for their feedback. Then put these testimonials in colored boxes, and sprinkle them in over the body of

ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

Following aspects would a

the text. Testimonials are very powerful and lend credibility to your claims.

Step 5: At the end, slap on a guarantee

dd to the challenges in developing combination products:

Which markets to tap where the combination products can do fairly well?
Which combination prod

eople love guarantees, and they have been shown to increase the number of sales. The best ones are 60 or 90-day money back guarantees.

cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin

g>Step 6: Create urgency and a call to action

This should also come toward the end. Tell the reader you only have 100 copies le

tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen

t of your book, or whatever. You must include something that compels the reader to buy now, not next week.

Step 7: Include FREE bonu

t?

As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel

es

Everyone loves getting more than what they paid for. Include at least 2 or 3 bonuses at the end, and make sure they are valu

ping new procedures for reviewing their safety, efficacy and quality.

Professional from academic institutions, pharmaceutical industries, health care indust

ble things that somebody would normally pay money for.

That's it! Make sure you reread the letter, get feedback, and check all grammar and s

y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products

elling. Writing a good sales letter is a skill and your first few attempts might not produce the best results. Keep improving your sales lett

.

As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de

r, and test different versions to see if you can improve the response rate (this is called split-testing). And finally, read lots of sales le

elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

Companies that provide selfless information through particip

ters written by other people. Save the ones that are so good they got you to buy. The best way to learn is to dissect what the pros are doing

tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

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