Just Other Articles

My best friend Karen and I were at the gym last week walking on adjoining treadmills and chatting. Karen was telling me about a man she saw at t

According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product

he gym the day before. "He was so handsome," she said. She went on to describe his flowing hair, piercing eyes, and great body. "But then I saw.

; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

Examples of combination products may in

." She paused as she scrunched up her face. "...he was wearing a fanny pack." I laughed out loud. (A fanny pack, for those who don't know, is

lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

asically a belt bag. It's often used by tourists, and it is definitely considered as utility over fashion.) Karen, who likes to call herself the

here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe

"Fashion Police," immediately altered her high opinion of this otherwise perfect man.

So this got me thinking. What are we doing with our busin

d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

Combination pro

sses that, although it may seem small and unimportant, can change the opinions of our prospects, sometimes without our even knowing? Every part

ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc

f your business must live up to your professional image. Even a small detail overlooked can damage your reputation. Are you ignoring any aspects

easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi

of your business? Are you wearing a fanny pack?

Below, I've listed business elements that are often overlooked or given little attention. Make

nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically

ure you take care with all of these areas.

Website
Does your website look like an amateur designed it? If you are not an

and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ

xpert on web design and hosting, find someone who is. A professional website is a must to compete in today's marketplace.

Answering Mach

ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi

ne
If you can't answer the phone in person, does your recording sound professional and cheerful? Do you get back to people quickly?

ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

Following aspects would a

>Receptionist / Greeter
There nothing more irritating than being treated badly by a salesperson or receptionist. Do the people who c

dd to the challenges in developing combination products:

Which markets to tap where the combination products can do fairly well?
Which combination prod

me into contact with your prospects live up to your desired image?

Contracts
Just because you've gotten a sale, your profession

cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin

lism should not end. Your contracts need to reflect your company image, or you can lose future sales or cause buyer's remorse.

Portfolio

tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen

/b>
I was recently in a small furniture / accessory store when another customer asked the store owner to see her portfolio. The owner pulle

t?

As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel

out a wad of 4X6 photos from a desk drawer and spread them on her cluttered desk. This is how she tries to get design projects? Although her st

ping new procedures for reviewing their safety, efficacy and quality.

Professional from academic institutions, pharmaceutical industries, health care indust

re had beautiful items, her "portfolio" (which showed a lack of pride in her work) was a fanny pack that I'm sure turned many prospects away.

<

y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products

i>Your Appearance
What is your desired business image? Professional? Wild? Creative? Does your physical appearance match it? If not,

.

As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de

prospects will have a hard time getting past that, and you will appear less credible.

Remember: If you are overlooking any area of your

elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

Companies that provide selfless information through particip

business, you can be sure that prospects will notice. Everything you put out there needs to be as fabulous as you! I wish you continued success

tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

Tags

Links

Just Other Articles - Are You Wearing a Fanny Pack

Related Articles: