Just Other Articles

When I hand out a business card my response rate is really low. Consider how many times you give someone a card and they never get back with you. There are a few reasons why they don't. Here are the most common in order.

1) They don't need your product or services ri

According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product

ght now.

Odds are when you are handing someone your business card their exact need and your timing aren’t perfectly aligned. They are most likely not in the market for your product or service. Forcing them to buy your product or service is called duress and you can

; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

Examples of combination products may in

e thrown into prison for this. So, as you have heard before don't take their lack of desire personally – sales, really is a numbers game. Sure you can tip the scale in your favor but know that it takes more time and effort to coerce people into buying something they don’t rea

lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

ly need right now than it does to just be there for them when they need you. The trick is just being in front of more people and better yet being the one they think of when they think of that purchase. How do you do this? The easiest was is to be the recognized expert which t

here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe

kes some time to do. Be the one people go to for a better understanding of the process or the service or product you are selling -- be the expert. Things that come to mind include; writing articles and getting them published, sending out cards or notes to your prospects possi

d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

Combination pro

ly including tips or helpful hints and my favorite (because it's free) doing all of the above by sending regular informative newsletters via email. Action Step - begin getting contact information from potential prospects and letting them know you'll put them on a contact l

ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc

ist and send them some occasional information. Yes... keep it simple and a little vague so it doesn't seem threatening. Then, follow through.

2) You gave them no compelling reason to call you back.

Make yourself different. It is possible many people are sel

easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi

ing something similar to you. So it is important that you stand out. It is important that you are not homogeneous. When you answer the phone or leave a voice greeting stand out (everyone knows to leave a message by now so don’t waste your greeting on that). When you provide y

nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically

ur service or sell your product go the extra mile with a follow up call or a free gift. People expect the basics from you already, they can get that nearly anywhere. "Good food" or "great service" for example are platitudes and they mean nothing to the American Consumer. As a

and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ

small business coach I used to respond when asked what it was I did with "I'm a small business coach". Yipee, boring, vanilla - who cares? Now I answer with my UVP (Unique Value Proposition). “I help entreprene

ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi

rs get off to a fast start” or “I help entrepreneurs determine which steps to take next to grow their business”. Doing this gives prospects a reason to continue the conversation. What's your UVP?

3) They already know someone that does what you do.

People wi

ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

Following aspects would a

ll buy from "people they know" if all things are equal (or darn close). So the challenge is to be different. How can you position your product or service to be different enough that someone will want to buy from you, not their brother in law? Give them a reason to make the ch

dd to the challenges in developing combination products:

Which markets to tap where the combination products can do fairly well?
Which combination prod

nge.

Action Step - Be different, be in regular contact and be credible. Incidentally just being in regular contact can "cause" credibility.

4) They lost your card.

If they were touched moved and inspired they probably would have hung onto your card. To so

cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin

ve this, you need to collect their information. You just can't rely on someone else to call you back.

The ultimate solution to all the problems above is;

a) Get their information – Get over the awkward feeling that not having a card is unprofessional. You k

tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen

ow the truth – they won’t call you anyhow so be smart and efficient.

b) Do something with their information. Get it loaded into a database so you have the info readily and easily available. Don’t throw their cards into a shoe box and pray for results.

t?

As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel

g>c) Develop a plan, a strategy to stay in regular and predictable contact. A clothing store for example may send out a simple postcard with fashion tips on a regular basis. A business coach may do better by sending out helpful tips to his email subscribers offering

ping new procedures for reviewing their safety, efficacy and quality.

Professional from academic institutions, pharmaceutical industries, health care indust

words of wisdom to help people with their businesses (much like this article).

d) Don't get paralyzed by analysis. Instead of fretting over the perfect copy, get something out. The content you send them does not have to bring the dead to life but it does nee

y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products

to be consistent. It needs to be consistent so you seem reliable and you are in their face and on their minds often enough to be remembered.

e) How often you contact them really depends on your information and how germane it is to their daily life. I know m

.

As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de

ny marketers that keep in contact even more often than monthly without "feeling" like a nuisance. It is because the information they are sharing is different enough that I don't mind getting it.

f) Be different and know how to separate your offering/s from your compe

elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

Companies that provide selfless information through particip

itors. Develop a unique value proposition and use it in all your communications (phone, web, proposals etc).

So, the proof as they say is in the pudding. Consider "pudding" your business cards to rest in a roaring fire and make your time spent meeting people pay off

tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

HTTP = HTML link (for blogs, profiles,phorums):
<a href="http://www.justotherarticles.org.ua/article/26681/justotherarticles-Business-Cards-Should-Be-Burnt.html">Business Cards Should Be Burnt</a>

BB link (for phorums):
[url=http://www.justotherarticles.org.ua/article/26681/justotherarticles-Business-Cards-Should-Be-Burnt.html]Business Cards Should Be Burnt[/url]

A look at where people go wrong when considering whether or not they need the services of a professional translator or translation agency.

The most effective marketing gifts or items can be a slogan, joke or saying that sticks in potential clients' heads. Reinforce this by choosing promotional printed pens that advertises your business, service or product in a humorous or unique way.

There is much confusion as to whether competition or collaboration is most beneficial to creativity and innovation. Though there are negatives to collaboration and it is not easy separating the effects of time pressure and group activity, in general collaboration beats competition. This article will set out some of the arguments.

Tags

Links

Just Other Articles - Business Cards Should Be Burnt

Related Articles: