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Just Other Articles - Multi-Media Shows Add Value to Trade Show Exhibits
If you are planning to have an exhibit in an upcoming trade show –whether it be a custom trade show exhibit, a custom modular trade show display, or a rental
According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product
trade show booth –don’t overlook the opportunity of having a multi media show at your trade show booth.
Every trade show exhibit has the potential of having
Every trade show exhibit has the potential of having
; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.
Examples of combination products may in
Examples of combination products may in
some sort of a multi media show inside its trade show booth. It can be as simple as a Power Point presentation on a 17” monitor run from a laptop, to a much m
lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.
ore elaborately produced multi media presentation shown on a giant screen.
According to Steve Hermosillo, Creative Director of Professional Exhibits & Graphi
According to Steve Hermosillo, Creative Director of Professional Exhibits & Graphi
here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe
cs – a premiere trade show company in Sunnyvale, California, eighty five percent of trade show exhibitors take advantage of using multi- media in their trade
d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.
Combination pro
Combination pro
show displays today.
The first step is to identify the need for a multi-media show and then have the media message compliment the client’s marketing goals.
The first step is to identify the need for a multi-media show and then have the media message compliment the client’s marketing goals.
ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc
The question, then, is how can you use multi media to portray the company’s message accurately and effectively? Hermosillo advises that company management
easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi
and their marketing team first agree on the message, and then convert that message into a mixed media medium.
Hermosillo sites three reasons why multi media
Hermosillo sites three reasons why multi media
nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically
presentations are so effective:
#1. Education. Multi media shows powerfully and effortlessly educate trade show attendees about the company’s new products
#1. Education. Multi media shows powerfully and effortlessly educate trade show attendees about the company’s new products
and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ
and services. Install a continuous two minute (or more) multi media loop that visually shows and talks about the new product – the audio/visual show can effec
ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi
tively answer questions of who we are, what we do, and why we do it. This background media loop can be playing in the trade show exhibit as your trade show b
ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.
Following aspects would a
Following aspects would a
ooth staff talks to attendees. The recorded show also gives your staff a break from repeating the same basic information.
#2. Excitement -- Flashing imag
#2. Excitement -- Flashing imag
dd to the challenges in developing combination products:
Which markets to tap where the combination products can do fairly well?
Which combination prod
Which markets to tap where the combination products can do fairly well?
Which combination prod
es, upbeat music, and
catchy animation all build intrigue and interest. Prospects are attracted to your trade show exhibit which features music, flashing im
cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin
ages and animated graphics when strolling the trade show aisles.
#3. Interaction -- By pushing buttons, your trade show exhibit guests can navigate their
#3. Interaction -- By pushing buttons, your trade show exhibit guests can navigate their
tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen
What would be the developing cost?
How to tackle the risks encountered during combination product developmen
way through your company’s story. This experiential involvement helps to engage your company’s prospects in a direct way and brings them another step closer
t?
As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel
As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel
to contact with your presentation’s story.
An added benefit of your multi media show is that you can re-use this media presentation in other ways, such as p
An added benefit of your multi media show is that you can re-use this media presentation in other ways, such as p
ping new procedures for reviewing their safety, efficacy and quality.
Professional from academic institutions, pharmaceutical industries, health care indust
Professional from academic institutions, pharmaceutical industries, health care indust
osting it on your company‘s website. The media show can also be reconfigured to fit other concerns of your marketing team such as sales training or personal
y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products
sales calls.
Remember, you can use multi media shows at your trade show display to help educate, excite and involve trade show attendees. The multi media s
Remember, you can use multi media shows at your trade show display to help educate, excite and involve trade show attendees. The multi media s
.
As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de
As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de
how also adds drama to your trade show display. This is true wherever you have a trade show exhibit—whether it is at the McCormick Convention Center in Chica
elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.
Companies that provide selfless information through particip
Companies that provide selfless information through particip
go, the Kaiser Convention Center in Oakland, the Moscone Center in San Francisco, the Santa Clara Convention Center or the San Jose McEnery Convention Center.
tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products
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